KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Technology > Application Of Native / Built-In Feature)

The Cliteracy Coupon - TTK Healthcare - Skore Oh Pleasure Gel JPG
The Cliteracy Coupon - TTK Healthcare - Skore Oh Pleasure Gel MP4 1m:46s

The Cliteracy Coupon - Skore Oh Pleasure Gel
Client: TTK Healthcare
Entrant: Dentsu Creative Services (India)

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The Cliteracy Coupon - Skore Oh Pleasure Gel - TTK Healthcare

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Entry Title: The Cliteracy Coupon
Brand: Skore Oh Pleasure Gel
Client: TTK Healthcare
Entrant Company: Dentsu Creative Services (India)
Description: 78% WOMEN DON’T EXPERIENCE ORGASMS EVER.
That’s because men don’t know how to engage with the clitoris. So, we decided to teach them. How? By engaging them online with the world’s 1st Cliteracy Coupons by SKORE Oh Pleasure Gel.

On the International Day of Female Orgasm, we initiated this innovative digital activation. We made several unique scratch coupons pop-up on sites men visited the most. Each coupon mimicked a different rubbing pattern. Pattern that excites the clitoris for real. When men would rub it right, they’d win a discount on Skore Oh Pleasure Gel.

Augmented with educational content on social, the campaign made way for the first-ever brand activation on Clubhouse. It reached 29,81,993 people, garnered 60,01,806 impressions and taught more than 1,35,000 men, how to enable an orgasm, one coupon at a time.
Company Credits: Dentsu Creative India
Individual Credits: Amit Wadhwa - CEO, Dentsu Creative India
Individual Credits: Ajay Gahlaut - Group CCO, Dentsu Creative India
Individual Credits: Heeru Dingra - CEO, isobar Group
Individual Credits: Aalap Desai - Chief Creative Officer, isobar & Taproot India
Individual Credits: Sanjeev Anand - COO, Perfect Relations
Individual Credits: Rahul Vengalil - Managing Partner, isobar India
Individual Credits: Pragati Rana - Senior Vice President – Strategy
Individual Credits: Anadi Sah - Executive Creative Director, isobar India
Individual Credits: Rohit Mukherjee - Senior Creative Director, isobar India
Individual Credits: Nitish Sarkar - Digital Production Head, isobar India
Individual Credits: Prashant Lodaya - Associate Vice President
Individual Credits: Priyanka Shah - Sr Director, Media Buying
Individual Credits: Mamtah Sabhrwal- Director, Strategy
Individual Credits: Ankit Saxena - Associate Director, Media
Individual Credits: Divya Chawla - Director, Client Solutions
Individual Credits: Sagar Sakharkar - Sr Media Manager
Individual Credits: Pratik Shringi - Innovations Lead
Individual Credits: Varun Sekar - Manager, Strategy
Individual Credits: Creative Team: Simble Johney, Mridha Anand, Meghna Natrajan, Bhuvan Kadyaan, Khushi Gokhlani, Shambhavi Patil, Niharika Malhotra
Individual Credits: Digital Production Team: Pawan Kumar Routh
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