KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Experience & Activation)

Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony JPG
Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony MP4 2m:00s

Pehle Padhai Phir Shaadi - BharatMatrimony
Client: BharatMatrimony
Entrant: Dentsu Creative Services (India)

Share:
Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony

Baby Blue Elephant

Entry Title: Pehle Padhai Phir Shaadi
Brand: BharatMatrimony
Client: BharatMatrimony
Entrant Company: Dentsu Creative Services (India)
Description: Jaisalmer has one of the lowest female literacy rate in India. All because parents were choosing marriage over education for their daughters. This decision was announced outside their house through an age-old tradition called the Wedding Art.

BharatMatrimony, a brand that makes marriages happen, for once decided to take a stand against it, and paint a new picture during the peak wedding season.

So, with M.S. Dhoni we launched the World’s Biggest Social Experiment requesting parents of Jaisalmer to give their daughters a choice between education and marriage. Many chose marriage, as expected. However, 8 girls went against the norm, choosing education.

To celebrate this union, the walls of their houses were painted with a new form of Wedding Art - the Education Art. Wherein, Lord Ganesha was replaced with the Goddess of Knowledge, Saraswati, and groom’s name with the course the girl chose.

Parents Reached:309
Campaign Reach:34.13M
Earned Media:₹9.26M
Company Credits: Dentsu Creative India
Individual Credits: Heeru Dingra - CEO, isobar Group
Individual Credits: Ajay Gahlaut - Group CCO, Dentsu Creative India
Individual Credits: Sidharth Rao - CEO, Dentsu McGarryBowen
Individual Credits: Rahul Vengalil - Managing Partner, isobar India
Individual Credits: Aalap Desai - CCO, isobar India & Taproot Dentsu
Individual Credits: Gurbaksh Singh - Chief Innovation Officer, Dentsu Creative India
Individual Credits: Pragati Rana - Sr. Vice President, Strategy, isobar India
Individual Credits: Anadi Sah - Executive Creative Director, isobar India
Individual Credits: Rohit Varghese - Sr. Director - Client Servicing, isobar India
Individual Credits: Vibhor Yadav - Sr. Creative Director, isobar India
Individual Credits: Taj Ali - National Films Head, isobar India
Individual Credits: Nitish Sarkar - Digital Production Head, isobar India
Individual Credits: Disha Bhattacharya- Group Manager - Brand Strategy, Dentsu India
Individual Credits: Account Management Team - Vidya Sankar, Priya CM, Juhi Chaudhary, Supraja Pradeep
Individual Credits: Direction Team- Yash Danak, Priyal Tripathi
Individual Credits: Production Team - Rakesh Bairwa and Chitiz Shandilya
Individual Credits: Creative Team - Sukesh Kumar, Shipra Bhatnagar, Anirudh Venugopal, Rohan Raj, Jatin Wadhwa, Anita Kandpal
Individual Credits: Video Team - Rahul Aggarwal
Individual Credits: Rahul Kumar - Senior Lead Developer, isobar India
Individual Credits: Tabeenah Anjum Qureshi- Media Coordinator
AwardsEngine Logo