KYOORIUS ADVERTISING AWARDS - Experience & Activation (Guerrilla Stunts & Activations)

Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony JPG
Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony MP4 2m:00s

Pehle Padhai Phir Shaadi - BharatMatrimony
Client: BharatMatrimony
Entrant: Dentsu Creative Services (India)

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Pehle Padhai Phir Shaadi - BharatMatrimony - BharatMatrimony

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Entry Title: Pehle Padhai Phir Shaadi
Brand: BharatMatrimony
Client: BharatMatrimony
Entrant Company: Dentsu Creative Services (India)
Description: Jaisalmer has one of the lowest female literacy rate in India. Parents were choosing marriage over education for generations of girls and announced it through a unique tradition called the Wedding Art.

BharatMatrimony, a brand that makes marriages happen, for once decided to take a stand against it, and paint a new picture.

Such an unpopular task needed a popular celebrity. So, with M.S. Dhoni we launched the World’s Biggest Social Experiment requesting parents of Jaisalmer to give their daughters a choice between education and marriage. Many chose marriage, as expected. However, 8 girls went against the norm, choosing education.

To celebrate this union, the walls of their houses were painted with a new form of Wedding Art - the Education Art. Wherein, Lord Ganesha was replaced with the Goddess of Knowledge, Saraswati, and groom’s name with the course the girl chose.

Parents Reached:309
Video Views:12.71M
Campaign Reach:34.13M
Earned Media:₹9.26M
Company Credits: Dentsu Creative India
Individual Credits: Heeru Dingra - CEO, isobar Group
Individual Credits: Ajay Gahlaut - Group CCO, Dentsu Creative India
Individual Credits: Sidharth Rao - CEO, Dentsu McGarryBowen
Individual Credits: Rahul Vengalil - Managing Partner, isobar India
Individual Credits: Aalap Desai - CCO, isobar India & Taproot Dentsu
Individual Credits: Gurbaksh Singh - Chief Innovation Officer, Dentsu Creative India
Individual Credits: Pragati Rana - Sr. Vice President, Strategy, isobar India
Individual Credits: Anadi Sah - Executive Creative Director, isobar India
Individual Credits: Rohit Varghese - Sr. Director - Client Servicing, isobar India
Individual Credits: Vibhor Yadav - Sr. Creative Director, isobar India
Individual Credits: Taj Ali - National Films Head, isobar India
Individual Credits: Nitish Sarkar - Digital Production Head, isobar India
Individual Credits: Disha Bhattacharya- Group Manager - Brand Strategy, Dentsu India
Individual Credits: Account Management Team - Vidya Sankar, Priya CM, Juhi Chaudhary, Supraja Pradeep
Individual Credits: Direction Team- Yash Danak, Priyal Tripathi
Individual Credits: Production Team - Rakesh Bairwa and Chitiz Shandilya
Individual Credits: Creative Team - Sukesh Kumar, Shipra Bhatnagar, Anirudh Venugopal, Rohan Raj, Jatin Wadhwa, Anita Kandpal
Individual Credits: Video Team - Rahul Aggarwal
Individual Credits: Rahul Kumar - Senior Lead Developer, isobar India
Individual Credits: Tabeenah Anjum Qureshi- Media Coordinator
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