KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Design > UX)

The Unfiltered History Tour - Vice World News - Vice Media JPG
The Unfiltered History Tour - Vice World News - Vice Media MP4 2m:06s

The Unfiltered History Tour - Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)

The Unfiltered History Tour - Vice Media - Vice World News

Blue Elephant

Entry Title: The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant Company: Dentsu Creative Services (India)
Description: The Unfiltered History Tour is a guerrilla tour of the British Museum carried out by re-engineering AR in Instagram Filters that add dog ears to selfies to instead scan 3D life-sized artefacts and unfilter the Museum's Imperial narrative. Visitors can scan the Museum's disputed artefacts and see them being teleported back in time to their home countries, with first-ever depictions of violent moments in history told from the perspective of once-colonised voices. The Tour microsite functioned as the launchpad for the Tour. The microsite was designed to host two user journeys, for users at the Museum, and those who weren’t. For visitors at the Museum, they could access Instagram Augmented Reality filters and scan disputed artefacts. The filters teleported the artefacts back to their homelands and showcased first-ever visual depictions of colonial crime from the perspective of the home-countries. Each frame has been inspired by Kurusawa black and white movies (Kurusawa mode), designed to match the high emotion of the native experts and their perspectives.
Company Credits: Dentsu Creative India
Individual Credits: Aabhaas Shreshtha - Creative Director- art
Individual Credits: Vaishakh Kolaprath - Associate Art Director
Individual Credits: Stuti Sudha - Senior Group Head - Copy
Individual Credits: Kushal Lalvani - Group Head - Copy
Individual Credits: Tanya Paul - Group Head Art
Individual Credits: Karthik Nambiar - Art Director
Individual Credits: Manasi Sheth - Associate Art Director
Individual Credits: Geetika Sood - Associate Creative Director
Individual Credits: Farishte Irani - Copy Supervisor
Individual Credits: Meghna Yesudas - Senior Copywriter
Individual Credits: Ananya Rao - Creative Strategist & Manager - Corporate Strategy
Individual Credits: Rakesh Bairwa- Senior Director - Production
Individual Credits: Manish Joseph - Senior Group Head - Motion Graphics
Individual Credits: Niranjan Raghu - Group Head - Video
Individual Credits: Gerson Pearson - Associate Group Head - Video and Mixed reality
Individual Credits: Vignesh Praveen - Sr. Video Editor and Animator
Individual Credits: Rahul Sharma - Senior Lead Developer
Individual Credits: Shreya Vivek Arora - Sr. Visualizer
Individual Credits: Karishma Changroth - Group Account Director
Individual Credits: Anjali Thomas - Senior Account Manager
Individual Credits: Binaifer Dulani - Creative Director - copy
AwardsEngine Logo