KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Form > Digital Art Direction & Illustration)

The Unfiltered History Tour - Vice World News - Vice Media JPG
The Unfiltered History Tour - Vice World News - Vice Media MP4 2m:06s

The Unfiltered History Tour - Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)

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The Unfiltered History Tour - Vice Media - Vice World News

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Entry Title: The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant Company: Dentsu Creative Services (India)
Description: The Unfiltered History Tour is a guerrilla tour of the British Museum carried out by re-engineering AR in Instagram Filters that add dog ears to selfies to instead scan 3D life-sized artefacts and unfilter the Museum's Imperial narrative. Visitors can scan the Museum's disputed artefacts and see them being teleported back in time to their home countries, with first-ever depictions of violent moments in history told from the perspective of once-colonised voices. People around the world could also unfilter history through immersive audio-visual experiences on the Unfiltered History Tour’s website. Each frame has been inspired by Kurusawa black and white movies (Kurusawa mode), designed to match the high emotion of the native experts and their perspectives. The histories of the British Museum’s looted artefacts have only ever been told from a colonial perspective. Our challenge was to give a first-ever visual depiction to these moments in history from a marginalised perspective while maintaining historical accuracy. We collaborated with an Art Historian, and a representative from each artefacts’ home country. So that the visuals appreciated the different cultures, instead of appropriating them. Each frame illustrates an accurate depiction of the unique connection each artefact had with its origin country, with an illustrative style that provides a visual experience instead of just a visual tour. The Kurusawa black and white mode, complemented by the strong lighting gave each frame a cinematic, yet serious feel. For the first time, colonies were depicted as formidable forces to reckon with, as they squared off against the British Empire, defending their colonial treasures - unseen in historical documentation or textbooks, so far.
Company Credits: Dentsu Creative India
Individual Credits: Aabhaas Shreshtha - Creative Director- art
Individual Credits: Vaishakh Kolaprath - Associate Art Director
Individual Credits: Stuti Sudha - Senior Group Head - Copy
Individual Credits: Kushal Lalvani - Group Head - Copy
Individual Credits: Tanya Paul - Group Head Art
Individual Credits: Karthik Nambiar - Art Director
Individual Credits: Manasi Sheth - Associate Art Director
Individual Credits: Geetika Sood - Associate Creative Director
Individual Credits: Farishte Irani - Copy Supervisor
Individual Credits: Meghna Yesudas - Senior Copywriter
Individual Credits: Ananya Rao - Creative Strategist & Manager - Corporate Strategy
Individual Credits: Rakesh Bairwa- Senior Director - Production
Individual Credits: Manish Joseph - Senior Group Head - Motion Graphics
Individual Credits: Niranjan Raghu - Group Head - Video
Individual Credits: Gerson Pearson - Associate Group Head - Video and Mixed reality
Individual Credits: Vignesh Praveen - Sr. Video Editor and Animator
Individual Credits: Rahul Sharma - Senior Lead Developer
Individual Credits: Shreya Vivek Arora - Sr. Visualizer
Individual Credits: Karishma Changroth - Group Account Director
Individual Credits: Anjali Thomas - Senior Account Manager
Individual Credits: Binaifer Dulani - Creative Director - copy
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