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The Unfiltered History Tour - Vice World News - Vice Media JPG
The Unfiltered History Tour - Vice World News - Vice Media MP4 2m:06s

The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)

The Unfiltered History Tour - Vice Media - Vice World News

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Entry Title: The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant Company: Dentsu Creative Services (India)
Link To Website:
Description: The Unfiltered History Tour is an alternative interactive tour of the British Museum’s disputed artefacts. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands. Using a multi-platform approach, the Tour caters to visitors at the Museum via Instagram Augmented Reality filters to showcase first-ever visual depictions of scenes of colonial crime. The microsite functioned as the launchpad for the Tour. The microsite was designed to host two user journeys, for users at the Museum, and those who weren’t. For visitors at the Museum, they could access Instagram Augmented Reality filters and scan disputed artefacts. The filters teleported the artefacts back to their homelands and showcased first-ever visual depictions of colonial crime from the perspective of the home-countries.
On the Unfiltered History Tour microsite, people around the world can experience a rebalanced version of history through a 10-part podcast series narrated by native experts, and partake in the filter experience remotely through immersive audio-video experiences.
Company Credits: Dentsu Creative India
Individual Credits: Aabhaas Shreshtha - Creative Director- art
Individual Credits: Vaishakh Kolaprath - Associate Art Director
Individual Credits: Stuti Sudha - Senior Group Head - Copy
Individual Credits: Kushal Lalvani - Group Head - Copy
Individual Credits: Tanya Paul - Group Head Art
Individual Credits: Karthik Nambiar - Art Director
Individual Credits: Manasi Sheth - Associate Art Director
Individual Credits: Geetika Sood - Associate Creative Director
Individual Credits: Farishte Irani - Copy Supervisor
Individual Credits: Meghna Yesudas - Senior Copywriter
Individual Credits: Ananya Rao - Creative Strategist & Manager - Corporate Strategy
Individual Credits: Rakesh Bairwa- Senior Director - Production
Individual Credits: Manish Joseph - Senior Group Head - Motion Graphics
Individual Credits: Niranjan Raghu - Group Head - Video
Individual Credits: Gerson Pearson - Associate Group Head - Video and Mixed reality
Individual Credits: Vignesh Praveen - Sr. Video Editor and Animator
Individual Credits: Rahul Sharma - Senior Lead Developer
Individual Credits: Shreya Vivek Arora - Sr. Visualizer
Individual Credits: Karishma Changroth - Group Account Director
Individual Credits: Anjali Thomas - Senior Account Manager
Individual Credits: Binaifer Dulani - Creative Director - copy
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