Kyoorius Digital Awards
KYOORIUS DIGITAL AWARDS - Social (Social Commerce)
Memory Bites - McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant: DDB Mudra Group
Baby Blue Elephant
|Entry Title:||Memory Bites|
|Client:||Hardcastle Restaurants Pvt Ltd|
|Entrant Company:||DDB Mudra Group|
|Description:||For 25 years, India’s made memories at McDonald’s.
So, on our 25th anniversary, we turned those memories into, well, currency.
Presenting Memory Bites.
The deal was simple. People could share their favourite McDonald’s memory, online and offline. And buy tasty goodies in return.
Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed.
But more importantly, we let India relive its McDonald’s memories once again.
|Company Credits:||DDB Mudra Group|
|Individual Credits:||Team DDB Mudra Group|