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The Unfiltered History Tour - Vice World News - Vice Media JPG
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The Unfiltered History Tour - Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)

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The Unfiltered History Tour - Vice Media - Vice World News

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Entry Title: The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant Company: Dentsu Creative Services (India)
Description: The Unfiltered History Tour is an interactive guerrilla tour of the British Museum that rebalances the colonial narrative of the Museum and British textbooks. It offers a deep dive into every artefact, through a podcast series housed on popular audio platforms like Spotify, Apple Music etc. For the first time ever, underrepresented and marginalised native experts of the Empire's erstwhile colonies were given a platform to play tour guide for visitors to the Museum through Instagram AR filters and share their account of how the artefacts from their countries reached the British Museum.
We created a podcast series for all major audio platforms. This consisted of 10 episodes, one per artefact, where an expert contributor would speak about the history and the meaning of each artefact. In every episode, you will hear a native voice, accompanied with native music. The Rapa Nui ex-Governor Tarita Rapu breaks into a traditional folk song, we hear original drumming from Ernest Domfe of Ghana - a descendant of the Akan Drum to explicitly mention a few. For the first time ever, underrepresented and marginalised native experts of the Empire's erstwhile colonies were given a platform to play tour guide for visitors to the Museum through Instagram AR filters and share their account of how the artefacts from their countries reached the British Museum.
Company Credits: Dentsu Creative India
Individual Credits: Aabhaas Shreshtha - Creative Director- art
Individual Credits: Vaishakh Kolaprath - Associate Art Director
Individual Credits: Stuti Sudha - Senior Group Head - Copy
Individual Credits: Kushal Lalvani - Group Head - Copy
Individual Credits: Tanya Paul - Group Head Art
Individual Credits: Karthik Nambiar - Art Director
Individual Credits: Manasi Sheth - Associate Art Director
Individual Credits: Geetika Sood - Associate Creative Director
Individual Credits: Farishte Irani - Copy Supervisor
Individual Credits: Meghna Yesudas - Senior Copywriter
Individual Credits: Ananya Rao - Creative Strategist & Manager - Corporate Strategy
Individual Credits: Rakesh Bairwa- Senior Director - Production
Individual Credits: Manish Joseph - Senior Group Head - Motion Graphics
Individual Credits: Niranjan Raghu - Group Head - Video
Individual Credits: Gerson Pearson - Associate Group Head - Video and Mixed reality
Individual Credits: Vignesh Praveen - Sr. Video Editor and Animator
Individual Credits: Rahul Sharma - Senior Lead Developer
Individual Credits: Shreya Vivek Arora - Sr. Visualizer
Individual Credits: Karishma Changroth - Group Account Director
Individual Credits: Anjali Thomas - Senior Account Manager
Individual Credits: Binaifer Dulani - Creative Director - copy
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