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Entry Title:
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The Unfiltered History Tour |
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Brand:
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Vice Media |
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Client:
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Vice World News |
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Entrant Company:
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Dentsu Creative Services (India) |
| Description: |
The Unfiltered History Tour is a guerrilla tour of the British Museum’s stolen artefacts via Instagram Augmented Reality filters. Visitors to the Museum can scan 10 disputed artefacts through their mobiles and see them teleported back to their home countries. Experts from their homelands narrate the truth behind their origins. The film created a dystopian 3D version of the British Museum featuring its most disputed artefacts. The voices of native history experts form the base of the film along with an hauntingly evocative original music piece. The entire budget for the film was $6000. Every crew member opted in at a fraction of their standard fee because of our shared intergenerational impact of colonialism. A job that would normally have needed a whole animation studio to execute was in this case completed by six people. A crew this tiny meant that it took 4x the time it would take to pull off a film of this production value.
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| Company Credits: |
Dentsu Creative India |
| Individual Credits: |
Aabhaas Shreshtha - Creative Director- art |
| Individual Credits: |
Vaishakh Kolaprath - Associate Art Director |
| Individual Credits: |
Stuti Sudha - Senior Group Head - Copy |
| Individual Credits: |
Kushal Lalvani - Group Head - Copy |
| Individual Credits: |
Tanya Paul - Group Head Art |
| Individual Credits: |
Karthik Nambiar - Art Director |
| Individual Credits: |
Manasi Sheth - Associate Art Director |
| Individual Credits: |
Geetika Sood - Associate Creative Director |
| Individual Credits: |
Farishte Irani - Copy Supervisor |
| Individual Credits: |
Meghna Yesudas - Senior Copywriter |
| Individual Credits: |
Ananya Rao - Creative Strategist & Manager - Corporate Strategy |
| Individual Credits: |
Rakesh Bairwa- Senior Director - Production |
| Individual Credits: |
Manish Joseph - Senior Group Head - Motion Graphics |
| Individual Credits: |
Niranjan Raghu - Group Head - Video |
| Individual Credits: |
Gerson Pearson - Associate Group Head - Video and Mixed reality |
| Individual Credits: |
Vignesh Praveen - Sr. Video Editor and Animator |
| Individual Credits: |
Rahul Sharma - Senior Lead Developer |
| Individual Credits: |
Shreya Vivek Arora - Sr. Visualizer |
| Individual Credits: |
Karishma Changroth - Group Account Director |
| Individual Credits: |
Anjali Thomas - Senior Account Manager |
| Individual Credits: |
Binaifer Dulani - Creative Director - copy |
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