KYOORIUS DIGITAL AWARDS - eCommerce (Purchase Experiences)

Memory Bites - Hardcastle Restaurants Pvt Ltd - McDonald's India JPG
Memory Bites - Hardcastle Restaurants Pvt Ltd - McDonald's India MP4 2m:14s

Memory Bites - McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant: DDB Mudra Group

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Memory Bites - McDonald's India - Hardcastle Restaurants Pvt Ltd

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Entry Title: Memory Bites
Brand: McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant Company: DDB Mudra Group
Description: For 25 years, India’s made memories at McDonald’s.
So, on our 25th anniversary, we turned those memories into, well, currency.

Presenting Memory Bites.
The deal was simple. People could share their favourite McDonald’s memory, online and offline. And buy tasty goodies in return.

Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed.

But more importantly, we let India relive its McDonald’s memories once again.
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
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