Kyoorius Advertising Awards
Direct
Digital & Online
KYOORIUS ADVERTISING AWARDS - Direct (Digital & Online)
JPG
MP4
2m:06s
The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)
Blue Elephant
| Entry Title: | The Unfiltered History Tour |
|---|---|
| Brand: | Vice Media |
| Client: | Vice World News |
| Entrant Company: | Dentsu Creative Services (India) |
| Description: | The Unfiltered History Tour is a guerrilla tour of the British Museum’s disputed artefacts carried out via Instagram filters by making use of Augmented Reality. However, instead of adding dog ears to a selfie, the same technology was re-engineered to scan and identify life-sized 3D artefacts in differing light conditions throughout the day, to showcase first-ever visual depictions of scenes of colonial crime. We created Instagram Filters that scan 10 heavily disputed artefacts on display at the Museum. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands. Those who aren’t at the Museum can unfilter history with immersive audio-video experiences and extended podcasts detailing the stories of colonial crime, hosted on the Unfiltered History Tour website and all major audio platforms. |
| Company Credits: | Dentsu Creative India |
| Individual Credits: | Aabhaas Shreshtha - Creative Director- art |
| Individual Credits: | Vaishakh Kolaprath - Associate Art Director |
| Individual Credits: | Stuti Sudha - Senior Group Head - Copy |
| Individual Credits: | Kushal Lalvani - Group Head - Copy |
| Individual Credits: | Tanya Paul - Group Head Art |
| Individual Credits: | Karthik Nambiar - Art Director |
| Individual Credits: | Manasi Sheth - Associate Art Director |
| Individual Credits: | Geetika Sood - Associate Creative Director |
| Individual Credits: | Farishte Irani - Copy Supervisor |
| Individual Credits: | Meghna Yesudas - Senior Copywriter |
| Individual Credits: | Ananya Rao - Creative Strategist & Manager - Corporate Strategy |
| Individual Credits: | Rakesh Bairwa- Senior Director - Production |
| Individual Credits: | Manish Joseph - Senior Group Head - Motion Graphics |
| Individual Credits: | Niranjan Raghu - Group Head - Video |
| Individual Credits: | Gerson Pearson - Associate Group Head - Video and Mixed reality |
| Individual Credits: | Vignesh Praveen - Sr. Video Editor and Animator |
| Individual Credits: | Rahul Sharma - Senior Lead Developer |
| Individual Credits: | Shreya Vivek Arora - Sr. Visualizer |
| Individual Credits: | Karishma Changroth - Group Account Director |
| Individual Credits: | Anjali Thomas - Senior Account Manager |
| Individual Credits: | Binaifer Dulani - Creative Director - copy |
