KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Design > UX)

Ring Size Calculator - Titan Ltd - Tanishq India JPG
Ring Size Calculator - Titan Ltd - Tanishq India JPG

Ring Size Calculator - Tanishq India
Client: Titan Ltd
Entrant: DDB Mudra Group

Share:
Ring Size Calculator - Tanishq India - Titan Ltd

Baby Blue Elephant

Entry Title: Ring Size Calculator
Brand: Tanishq India
Client: Titan Ltd
Entrant Company: DDB Mudra Group
Description: The brand created a plug-in 'The Ring Size
Calculator,' under the Tanishq App
with the help of Google Lens and
Machine Learning.
The consumers had to place an
existing ring, of correct fit,
under the scanner of the plugin.

Let the app calculate the
precise size of the ring.

AR suggests available designs to
the consumer, based on the
detected ring size.

Deliver the chosen ring at the
doorstep of the consumer, to enable
a greater number of engagements
during the lockdown.
Company Credits: 22feet Tribal Worldwide, Bangalore
Individual Credits: Ken Sekhar
Individual Credits: Debdatta Bajpai
Individual Credits: Dharini Kumar
Individual Credits: Saloni Agarwal
Individual Credits: Amitabha Sutradhr
Individual Credits: Priya Thomas
AwardsEngine Logo