KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Form > Digital Art Direction & Illustration)

Deck Of Pride - Disney Star - Disney Star JPG
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Deck Of Pride - Disney Star
Client: Disney Star
Entrant: DDB Mudra Group

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Deck Of Pride - Disney Star - Disney Star

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Entry Title: Deck Of Pride
Brand: Disney Star
Client: Disney Star
Entrant Company: DDB Mudra Group
Description: Playing cards for fun is a Diwali tradition. But this time we wanted India to play for Pride.

Because we've always believed there is no one way to be who you want to be.

The 'Deck of Pride' reimagines an inclusive world through art that celebrates all forms of gender expression. This diversity reflects in the thinking and
design of 'Deck of Pride'. Playing cards have conventionally represented King, Queen, Jack, and Joker as binary, but the world is not.

LGBTQIA+ and non-binary artists came together to create the 'Deck of Pride' with designs inspired by their feelings, identity, and influences from the Indian queer history. Each picture card was hand-drawn and told a unique story.

With Deck of Pride, we ushered in the new, leaving the old behind.
Company Credits: DDB Mudra Group
Company Credits: Disney Star
Company Credits: DigitalClay
Individual Credits: Team DDB Mudra
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