Kyoorius Media Awards
Cross-Platform / Integrated
Use Of Integrated Media
KYOORIUS MEDIA AWARDS - Cross-Platform / Integrated (Use Of Integrated Media)
Sironah Aaiye Na - Sironah
Client: Netflix India
Entrant: DDB Mudra Group
Baby Blue Elephant
|Entry Title:||Sironah Aaiye Na|
|Entrant Company:||DDB Mudra Group|
|Description:||How do you launch a show about a small town with dark secrets?
You don’t talk about the show.
You don’t even mention the show.
You launch a tourism campaign for a real town instead.
With our showrunner as the ambassador.
With beautiful forests, streams, charming streets and some dark easter eggs.
Get real travel influencers and websites to promote it as the next best destination.
Get people packing when they see the beauty.
And unpacking when they spot the creepy easter eggs.
Then wait for the internet to get confused.
And then launch the trailer.
|Company Credits:||DDB Mudra Group|
|Individual Credits:||Team DDB Mudra Group|