KYOORIUS ADVERTISING AWARDS - Film (Online Films > 30 to 60 Seconds)

Netflix For All - Netflix Aapki Bhaasha Mein! - Netflix India - Netflix JPG
Netflix For All - Netflix Aapki Bhaasha Mein! - Netflix India - Netflix MP4 45s

Netflix For All - Netflix Aapki Bhaasha Mein! - Netflix
Client: Netflix India
Entrant: Creativeland Advertising Pvt Ltd

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Netflix For All - Netflix Aapki Bhaasha Mein! - Netflix - Netflix India

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Entry Title: Netflix For All - Netflix Aapki Bhaasha Mein!
Brand: Netflix
Client: Netflix India
Entrant Company: Creativeland Advertising Pvt Ltd
Description: Social diversity in India is an understatement, especially when it comes to entertainment choices and decisions. Languages, tastes, and preferences spread over a wide spectrum, for different kinds of people across different regions in India. When catering to a country with so much diversity, a platform like Netflix needs to be able to speak to the audiences in the way the audiences prefer.

Netflix highlighted one such situation in this film to bring alive its language diversity: a Hindi speaking firefighter curious about a popular Spanish show being watched by an old lady in Tamil. Netflix interestingly showed how it offers the shows of your choice in the language of your choice.

Additionally, with India being a price sensitive market, Netflix had not translated into big subscriber numbers, being 4-5x more expensive than its competitors.

Therefore, to gain subscribers, Netflix India’s vast content variety story – suitable for everyone’s needs, tastes and preferences – had to be the hero, supported with a price drop – an offering one couldn’t say no to.

Netflix positioned itself as the OTT channel with a vast reservoir of content that provided tremendous social connections and cachet for the Indian consumer!

English Translation: The film opens to a firefighter carrying a 60-year-old, grandmother down the staircase of a burning building. The old woman is watching Money Heist on her phone. The fire-fighter is totally into her screen but the audio is in Tamil.

Firefighter: Who’s this?

Grandmother: “Berlin.”

He carries her down the stairs, asking: “What did he just say?”

Fire-fighter: “What are these two planning?”

The grandmother, a little annoyed: “Tch.”

The fire-fighter continues: “What is he saying?”

“What did The Professor say on the phone?”

“What is Tokyo saying so angrily?”

“What is Helsinki-”

Before he can finish, she says: “Stop!”

She switches the audio to hindi handing him her phone, jumping out of his arms. She says, “So many questions. Enjoy, I will manage.”

She leaves him watching the film in Hindi.

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Company Credits: CREATIVELAND DIGITAL TECHNOLOGY
Company Credits: NETFLIX INDIA
Company Credits: EARLY MAN FILMS
Individual Credits: Sajan Raj Kurup
Individual Credits: Shalini Sinha
Individual Credits: Ritesh Rao
Individual Credits: Anu Joesph
Individual Credits: Abhijat Bharadwaj
Individual Credits: lishoy George
Individual Credits: Shyam Nair
Individual Credits: Suyash Barve
Individual Credits: Aneesh Ayyappan
Individual Credits: Gurdiksha Kaur
Individual Credits: Abhay Manachekar
Individual Credits: Isha Nandi
Individual Credits: Vaishali Mahajan
Individual Credits: Ravindra Palekar
Individual Credits: Ajit Shitole
Individual Credits: Pratyush Sinha
Individual Credits: Kinnari Sanghvi
Individual Credits: Karuna Sridhar
Individual Credits: Nishant Raut
Individual Credits: Payal Patnaik
Individual Credits: Sonia Dhankani
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