Kyoorius Advertising Awards
Fiction Films > Campaigns & Series - Campaign
KYOORIUS ADVERTISING AWARDS - Branded Content (Fiction Films > Campaigns & Series - Campaign)
Khud Ke Liye
Entrant: The Glitch
|Khud Ke Liye
|Case Study Film
|Koshish- Film 1 of the 3 Part Anthology Series
|Sahas- Film 2 of the 3 Part Anthology Series
|Pehchaan- Film 3 of the 3 Part Anthology Series
The pandemic saw a boom in e-learning as people started upskilling from home. In order to get more people to upskill, we needed to give them the righ kind of inspiration.
Choosing to tell extraordinary stories of ordinary people, upGrad ventured into a new territory- fictional short films.
The protagonists in each film are unique and cover a range of demographics and therefore were made relatable to a wider range of audiences.
Conceptualised over six months and shot in a span of one month by 3 production houses, the three short films feature an ensemble star cast and succeeded in increasing likes and subscribers to the brand’s Youtube page by 25%.
|Varun Anchan: AVP - Content Strategy and Business
|Tathagata Ray: Creative Director
|Varun Humnabadkar: Senior Writer - Creative
|Masumi Shah: Manager - Creative
|Urja Jogi: Group Head- Business and Client Relations
|Anjali Bhanishali: Account Manager- Business and Client Relations
|Vaibhav Bhave: Associate Creative Head
|Rashmik Patel: Group Head Video Edit
|Varun Mundra- Director Business and Client Relations
|Albert Dsouza- Senior Graphic Designer
|Yatri Barbhaya- Design Group Head
|Meghna Roy: Senior Graphic Designer