Kyoorius Advertising Awards
Fiction Films > Campaigns & Series - Campaign
KYOORIUS ADVERTISING AWARDS - Branded Content (Fiction Films > Campaigns & Series - Campaign)
Khud Ke Liye - upGrad
Entrant: The Glitch
|Entry Title:||Khud Ke Liye|
|Entrant Company:||The Glitch|
|Title:||Case Study Film|
|Title:||Koshish- Film 1 of the 3 Part Anthology Series|
|Title:||Sahas- Film 2 of the 3 Part Anthology Series|
|Title:||Pehchaan- Film 3 of the 3 Part Anthology Series|
The pandemic saw a boom in e-learning as people started upskilling from home. In order to get more people to upskill, we needed to give them the righ kind of inspiration.
Choosing to tell extraordinary stories of ordinary people, upGrad ventured into a new territory- fictional short films.
The protagonists in each film are unique and cover a range of demographics and therefore were made relatable to a wider range of audiences.
Conceptualised over six months and shot in a span of one month by 3 production houses, the three short films feature an ensemble star cast and succeeded in increasing likes and subscribers to the brand’s Youtube page by 25%.
|Company Credits:||The Glitch|
|Individual Credits:||Varun Anchan: AVP - Content Strategy and Business|
|Individual Credits:||Tathagata Ray: Creative Director|
|Individual Credits:||Varun Humnabadkar: Senior Writer - Creative|
|Individual Credits:||Masumi Shah: Manager - Creative|
|Individual Credits:||Urja Jogi: Group Head- Business and Client Relations|
|Individual Credits:||Anjali Bhanishali: Account Manager- Business and Client Relations|
|Individual Credits:||Vaibhav Bhave: Associate Creative Head|
|Individual Credits:||Rashmik Patel: Group Head Video Edit|
|Individual Credits:||Varun Mundra- Director Business and Client Relations|
|Individual Credits:||Albert Dsouza- Senior Graphic Designer|
|Individual Credits:||Yatri Barbhaya- Design Group Head|
|Individual Credits:||Meghna Roy: Senior Graphic Designer|