KYOORIUS ADVERTISING AWARDS - Branded Content (Fiction Films > Campaigns & Series - Campaign)

Khud Ke Liye - upGrad - upGrad JPEG
Khud Ke Liye - upGrad - upGrad MP4 2m:00s
Khud Ke Liye - upGrad - upGrad MP4 19m:07s
Khud Ke Liye - upGrad - upGrad MP4 14m:35s
Khud Ke Liye - upGrad - upGrad MP4 17m:55s

Khud Ke Liye - upGrad
Client: upGrad
Entrant: The Glitch

Share:
Khud Ke Liye - upGrad - upGrad

Blue Elephant

Entry Title: Khud Ke Liye
Brand: upGrad
Client: upGrad
Entrant Company: The Glitch
Title: Case Study Film
Title: Koshish- Film 1 of the 3 Part Anthology Series
Title: Sahas- Film 2 of the 3 Part Anthology Series
Title: Pehchaan- Film 3 of the 3 Part Anthology Series
Description: Description:
The pandemic saw a boom in e-learning as people started upskilling from home. In order to get more people to upskill, we needed to give them the righ kind of inspiration.
Choosing to tell extraordinary stories of ordinary people, upGrad ventured into a new territory- fictional short films.
The protagonists in each film are unique and cover a range of demographics and therefore were made relatable to a wider range of audiences.

Result:
Conceptualised over six months and shot in a span of one month by 3 production houses, the three short films feature an ensemble star cast and succeeded in increasing likes and subscribers to the brand’s Youtube page by 25%.
Company Credits: The Glitch
Individual Credits: Varun Anchan: AVP - Content Strategy and Business
Individual Credits: Tathagata Ray: Creative Director
Individual Credits: Varun Humnabadkar: Senior Writer - Creative
Individual Credits: Masumi Shah: Manager - Creative
Individual Credits: Urja Jogi: Group Head- Business and Client Relations
Individual Credits: Anjali Bhanishali: Account Manager- Business and Client Relations
Individual Credits: Vaibhav Bhave: Associate Creative Head
Individual Credits: Rashmik Patel: Group Head Video Edit
Individual Credits: Varun Mundra- Director Business and Client Relations
Individual Credits: Albert Dsouza- Senior Graphic Designer
Individual Credits: Yatri Barbhaya- Design Group Head
Individual Credits: Meghna Roy: Senior Graphic Designer
AwardsEngine Logo