Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Branded Content (Advertorials)
Netflix - PlayBack
Client: Netflix India
Entrant: Creativeland Advertising Pvt Ltd
Baby Blue Elephant
|Netflix - PlayBack
|Creativeland Advertising Pvt Ltd
|Altering perceptions to create value.
Netflix was known for its global stories and niche, edgy content. It had a badge value to it for a while, till other players started entering the OTT landscape with local and regional content that the Indian audiences were used to, and also new stories that they started warming up to.
With this competitive landscape, the audiences started perceiving Netflix as a platform that was unapproachable and not for them - perceiving it to lack of variety, limited catalogue and too pricey for what it was offering.
This perception needed to be broken, to show Netflix as a platform that is a vast reservoir of local and global content, suitable to everyone’s tastes and preferences. Thus, building a positive and favourable perception for Netflix as great value for time and money spent on it.
|Creativeland Digital Technology
|Sajan Raj Kurup