Kyoorius Advertising Awards
Digital Media + Native Content
KYOORIUS ADVERTISING AWARDS - Branded Content (Digital Media + Native Content)
Netflix - PlayBack - Netflix
Client: Netflix India
Entrant: Creativeland Advertising Pvt Ltd
Baby Blue Elephant
|Entry Title:||Netflix - PlayBack|
|Entrant Company:||Creativeland Advertising Pvt Ltd|
|Description:||Altering perceptions to create value.
Netflix was known for its global stories and niche, edgy content. It had a badge value to it for a while, till other players started entering the OTT landscape with local and regional content that the Indian audiences were used to, and also new stories that they started warming up to.
With this competitive landscape, the audiences started perceiving Netflix as a platform that was unapproachable and not for them - perceiving it to lack of variety, limited catalogue and too pricey for what it was offering.
This perception needed to be broken, to show Netflix as a platform that is a vast reservoir of local and global content, suitable to everyone’s tastes and preferences. Thus, building a positive and favourable perception for Netflix as great value for time and money spent on it.
|Company Credits:||Creativeland Digital Technology|
|Company Credits:||Netflix India|
|Company Credits:||CreativeLand Production|
|Company Credits:||Entourage Films|
|Individual Credits:||Sajan Raj Kurup|
|Individual Credits:||Anu Joseph|
|Individual Credits:||Shalini Sinha|
|Individual Credits:||Ritesh Rao|
|Individual Credits:||Suyash Barve|
|Individual Credits:||Shyam Nair|
|Individual Credits:||Sushant Barua|
|Individual Credits:||Pratyush Sinha|
|Individual Credits:||Kinnari Sanghvi|
|Individual Credits:||Isha Nandi|
|Individual Credits:||Nishant Raut|
|Individual Credits:||Joe Macwan|
|Individual Credits:||Karuna Sridhar|