Money Heist - Anthem - Netflix India - Money Heist JPG
Money Heist - Anthem - Netflix India - Money Heist MP4 3m:08s

Money Heist - Anthem
Brand: Money Heist
Client: Netflix India
Entrant: Creativeland Advertising Pvt Ltd

Money Heist - Anthem - Money Heist - Netflix India

Baby Blue Elephant

Entry Title: Money Heist - Anthem
Brand: Money Heist
Client: Netflix India
Entrant Company: Creativeland Advertising Pvt Ltd
Description: An iconic curtain call for an iconic show.

Netflix was going live with Money Heist’s last season in India – season 5, available in three local Indian languages (Tamil, Telugu, and Hindi). It had the potential to reach wider audiences and be acquisitive across very distinct cultural landscapes. And thus, become a tentpole campaign.

While sticking to key global beats, Netflix also wanted to create a campaign that was unique to India and the fandom in this key market.

The key goals for the campaign were to:
Celebrate the fans
Drive big conversation
Expand audience reach
Build awareness of local dubs on the Netflix service
Ensure the franchise lived long beyond its release
Company Credits: Creativeland Digital Technology
Company Credits: Netflix India
Company Credits: Jugaad Motion Pictures
Individual Credits: Sajan Raj Kurup
Individual Credits: Anu Joseph
Individual Credits: Shalini Sinha
Individual Credits: Ritesh Rao
Individual Credits: Abhijat Bharadwaj
Individual Credits: Sushant Barua
Individual Credits: Aneesh Ayyappan
Individual Credits: Gurdiksha Kaur
Individual Credits: Pratyush Sinha
Individual Credits: Nishant Raut
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