Kyoorius Advertising Awards
Use Of Music
KYOORIUS ADVERTISING AWARDS - Film Craft (Use Of Music)
Money Heist - Anthem
Brand: Money Heist
Client: Netflix India
Entrant: Creativeland Advertising Pvt Ltd
Baby Blue Elephant
|Money Heist - Anthem
|Creativeland Advertising Pvt Ltd
|An iconic curtain call for an iconic show.
Netflix was going live with Money Heist’s last season in India – season 5, available in three local Indian languages (Tamil, Telugu, and Hindi). It had the potential to reach wider audiences and be acquisitive across very distinct cultural landscapes. And thus, become a tentpole campaign.
While sticking to key global beats, Netflix also wanted to create a campaign that was unique to India and the fandom in this key market.
The key goals for the campaign were to:
Celebrate the fans
Drive big conversation
Expand audience reach
Build awareness of local dubs on the Netflix service
Ensure the franchise lived long beyond its release
|Creativeland Digital Technology
|Jugaad Motion Pictures
|Sajan Raj Kurup