Kyoorius Advertising Awards
Public Service Announcements
Radio & Audio
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Radio & Audio)
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Dhun Workouts - Discovering Hidden Lung Exercises In Bollywood Songs
Brand: BIG FM
Client: BIG FM
Entrant: Dentsu Creative Services (India)
Blue Elephant
| Entry Title: | Dhun Workouts - Discovering Hidden Lung Exercises In Bollywood Songs |
|---|---|
| Brand: | BIG FM |
| Client: | BIG FM |
| Entrant Company: | Dentsu Creative Services (India) |
| Description: | Long-term lung issues received widespread media coverage during the COVID-19 pandemic. However lung health can be maintained with simple techniques and exercises. Popular Bollywood radio channel 92.7 Big FM decided to help India get healthy lungs in typical Bollywood style and created #DhunWorkouts - a campaign that used popular Hindi movie tracks to create sing-along workouts for lungs. Breath and Bollywood experts helped analyse over 30 songs for parts that required breath work similar to Pranayama techniques in yoga. The sing-along workout songs were launched as radio spots and promoted by the top 25 RJs from the channel to get listeners to practice and participate in the lung workouts with them. #DhunWorkouts travelled across social media as a challenge. Gaana.com created a #DhunWorkouts playlist for people to stream and practice. The campaign was championed by a pulmonologist on World Health Day as a fun yet effective workout for long-term lung health. |
| Company Credits: | Dentsu Creative India |
| Individual Credits: | Sabiha Khan - EVP, Creative Strategy & Account Planning |
| Individual Credits: | Sahil Siddiqui - VP - Creative Strategy, WATConsult |
| Individual Credits: | Shreekant Dubey - Senior Creative Designer, WATConsult |
| Individual Credits: | Surbhi Arora - AVP - Creative Strategy North at WATConsult |
| Individual Credits: | Ishant Gulati - Senior Creative Strategist at WATConsult |
| Individual Credits: | WATConsult Films Team: Vindhya Malik, Abhinav Mishra, Joshita Kalra, Gautam Dhiman |
| Individual Credits: | Gaana Team: Radhika Asher, Vishal Nirmal |
| Individual Credits: | Sahil Chauhan - Head- Digital Post Production, WATConsult |
| Individual Credits: | Gaurav Pavar - Producer & Editor, WATConsult |
| Individual Credits: | Christochith Aind - Group Creative Designer, WATConsult |
| Individual Credits: | Shanu Jain - Regional Head, Media Planning & Strategy |
| Individual Credits: | Mitchelle Dsouza - PR Manager - Isobar India Group |
| Individual Credits: | Heeru Dingra, CEO Isobar Group |
| Individual Credits: | Ajay Gahlaut, Group Chief Creative Officer |
| Individual Credits: | Perfect Relations Team: Belinda Dokras, MP Joshi, Rohan Sukhatankar |
| Individual Credits: | Team BIG FM: Pooja Jurmania, Moushmi Manek, Rutuja Ghule, Samika Maryanne Desouza, Llewelyn Dmello |
| Individual Credits: | Amit Wadhwa, CEO, Dentsu Creative Head |
| Individual Credits: | Milind Gonsalves Lead Creative Strategist at WATConsult |
| Individual Credits: | Gaurav Derebail, Regional Head, Creative Strategy at WATConsult |
