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Turning Scratch Cards Into A Symbol Of Breast Care Confidence - SBI Life - SBI Life JPEG
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Turning Scratch Cards Into A Symbol Of Breast Care Confidence - SBI Life
Client: SBI Life
Entrant: Dentsu Creative Services (India)

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Turning Scratch Cards Into A Symbol Of Breast Care Confidence - SBI Life - SBI Life

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Entry Title: Turning Scratch Cards Into A Symbol Of Breast Care Confidence
Brand: SBI Life
Client: SBI Life
Entrant Company: Dentsu Creative Services (India)
Description: Even with breast cancer awareness being high in most of urban India, most women struggle to do the right steps of self examination and practice it regularly. Our opportunity for change was found in the fact that there was a massive surge using digital scratch cards during the pandemic period.

We innovated a new type of digital scratch card that only unlocks when scratched in the shape of breast cancer self examination movements. The #BreastCareConfidence cards were targeted at women across India on Women's Day, 2022. These scratch cards not only became a very simple way of learn the life saving skill of self breast cancer examination but also the start of a new life long habit for many.
Company Credits: Dentsu Creative India
Individual Credits: Sahil Siddiqui - VP - Creative Strategy, WATConsult
Individual Credits: Sabiha Khan EVP - Creative Strategy & Planning at WATConsult
Individual Credits: Shreekant Dubey - Senior Creative Designer, WATConsult
Individual Credits: Mitchelle Dsouza - PR Manager - Isobar India Group
Individual Credits: Ishpreet Chandok - Lead Creative Strategist, WATConsult
Individual Credits: Gaurang Bailoor - Senior Creative Strategist, WATConsult
Individual Credits: Deepti Nair - Regional Head (Operations), WATConsult
Individual Credits: Kaustubh Rayamane - Lead Account manager, WATConsult
Individual Credits: Simran rastogi - Deputy Account manager, WATConsult
Individual Credits: Karishma Gour - Sr. DME, WATConsult
Individual Credits: Shanu Jain - Media head, WATConsult
Individual Credits: Sumit Bansode - Group Creative Visualizer, WATConsult
Individual Credits: Shweta Kadam - Lead Creative Designer, WATConsult
Individual Credits: Baswaraj Barnoor - Creative Designer, WATConsult
Individual Credits: Sahil Chauhan, Head of Digital Post Production at WATConsult
Individual Credits: Ajay Gahlaut, Group Chief Creative Officer
Individual Credits: Amit Wadhwa, CEO, Dentsu Creative Head
Individual Credits: Mitchelle Jansen, Vice President - Operations (West and North)
Individual Credits: Manika Juneja, Exec. Vice President - Operations
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