KYOORIUS ADVERTISING AWARDS - Industry Craft (Illustration > Press - Campaign)

Paper Monsters - ACKO - ACKO General Insurance JPG
Paper Monsters - ACKO - ACKO General Insurance JPG
Paper Monsters - ACKO - ACKO General Insurance JPG
Paper Monsters - ACKO - ACKO General Insurance JPG

Paper Monsters - ACKO General Insurance
Client: ACKO
Entrant: Ogilvy India

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Paper Monsters - ACKO General Insurance - ACKO

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Entry Title: Paper Monsters
Brand: ACKO General Insurance
Client: ACKO
Entrant Company: Ogilvy India
Title: Paper monster 1
Title: Paper monster 2
Title: Paper monster 3
Description: Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless digital services.

Insurance companies in India are known for the truckloads of paperwork they make their customers fill up.

Acko wanted to exaggerate the pain-point - paperwork. We created a setting of the conventional bricks-and-mortar offices in India - dilapidated, with piles and piles of files and folders. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar, Chief Creative Officer - India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer - India
Individual Credits: Sukesh Nayak, Chief Creative Officer - India
Individual Credits: Mahesh Gharat, Chief Creative Officer - South India
Individual Credits: Kiran Anthony, Chief Creative Officer - South India
Individual Credits: Sharat Kuttikat, Group Creative Director
Individual Credits: Vidyanath PA, Creative Director
Individual Credits: Ram Moorthi, President
Individual Credits: Sivaramakrishnan D, Account Management
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