KYOORIUS MEDIA AWARDS - Use Of Traditional Media (Use Of TV & Cinema)

Wear Your Taunt - Coca-Cola India Pvt Ltd - Thums Up JPG
Wear Your Taunt - Coca-Cola India Pvt Ltd - Thums Up MP4 2m:09s

Wear Your Taunt - Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India

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Wear Your Taunt - Thums Up - Coca-Cola India Pvt Ltd

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Entry Title: Wear Your Taunt
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant Company: Ogilvy India
Description: Disabled people in India grow up hearing taunts every day. Even world class athletes are not spared. Thums Up, a heroic Indian Coca-Cola brand, that has always stood against naysayers, decided to partner the Paralympic Games, and launched hashtag #WearYourTaunt.
We spoke to the Indian Paralympic squad about what were the worst taunts they ever had to face. We then put those very taunts big and bold on their T-shirts. T shirts, they would wear during TOKYO 2020. Turning the power of these taunts from shame to inspiration.
Company Credits: Ogilvy India
Company Credits: Good Morning Films
Individual Credits: Kainaz Karmakar - Chief Creative Officer, India
Individual Credits: Sukesh Nayak - Chief Creative Officer, India
Individual Credits: Harshad Rajadyaksha - Chief Creative Officer, India
Individual Credits: Ritu Sharda - Chief Creative Officer
Individual Credits: Hephzibah Pathak - Vice Chairperson & Chief Client Officer, India
Individual Credits: Prem Narayan - Chief Strategy Officer, Ogilvy India
Individual Credits: Shailender Mahajan - Group Creative Director
Individual Credits: Kingshuk Dey - Sr. Creative Director
Individual Credits: Rishi Pande - Creative Director
Individual Credits: Vishal Yadav - Associate Creative Director
Individual Credits: Preeti Koul Chaudhry - Sr Creative Director
Individual Credits: Vikrant Bisht - Associate Creative Director
Individual Credits: Surbhi Rathee - Sr. Art Director
Individual Credits: Srikanta Behera - Associate Creative Director
Individual Credits: Rohitash Srivastava - Head of Strategic Planning, OgilvyIndia (North)
Individual Credits: Pritish Mukherjee - Sr. Planning Director
Individual Credits: Atif Rahman - Executive Vice President
Individual Credits: Priyanka Walia - Vice President
Individual Credits: Rohit Sachdev - Account Director
Individual Credits: Saumya Sahni - Senior Account Executive
Individual Credits: Tarni Mani Sharma - Account Executive
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