Kyoorius Advertising Awards
Art Direction > Press - Campaign
KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Press - Campaign)
Paper Monsters - ACKO General Insurance
Entrant: Ogilvy India
|Entry Title:||Paper Monsters|
|Brand:||ACKO General Insurance|
|Entrant Company:||Ogilvy India|
|Title:||Paper monster 1|
|Title:||Paper monster 2|
|Title:||Paper monster 3|
|Description:||Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless digital services.
Insurance companies in India are known for the truckloads of paperwork they make their customers fill up.
Acko wanted to exaggerate the pain-point - paperwork. We created a setting of the conventional bricks-and-mortar offices in India - dilapidated, with piles and piles of files and folders. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers.
|Company Credits:||Ogilvy India|
|Individual Credits:||Kainaz Karmakar, Chief Creative Officer - India|
|Individual Credits:||Harshad Rajadhyaksha, Chief Creative Officer - India|
|Individual Credits:||Sukesh Nayak, Chief Creative Officer - India|
|Individual Credits:||Mahesh Gharat, Chief Creative Officer - South India|
|Individual Credits:||Kiran Anthony, Chief Creative Officer - South India|
|Individual Credits:||Sharat Kuttikat, Group Creative Director|
|Individual Credits:||Vidyanath PA, Creative Director|
|Individual Credits:||Ram Moorthi, President|
|Individual Credits:||Sivaramakrishnan D, Account Management|