KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Technology > Voice-Activation)

The Family Man - Google Assistant Campaign - Amazon India - Amazon Prime Video India JPG
The Family Man - Google Assistant Campaign - Amazon India - Amazon Prime Video India MP4 1m:45s

The Family Man - Google Assistant Campaign - Amazon Prime Video India
Client: Amazon India
Entrant: Schbang

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The Family Man - Google Assistant Campaign - Amazon Prime Video India - Amazon India

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Entry Title: The Family Man - Google Assistant Campaign
Brand: Amazon Prime Video India
Client: Amazon India
Entrant Company: Schbang
Description: Create a gamified engagement experience for the promotional campaign of The Family Man S2 that immerses audiences in the thrilling world of the beloved show. We wanted to break away from the clutter of OTT content promotion to emotionally connect audiences to Prime Video’s content offering by utilizing forward-thinking technology.

We engaged with the customers by using Google Assistant voice search-led, gamification theme-based invite to watch the new season. When prompted by an on-device banner, the users commanded, “Agent Tiwari Special Briefing“ to the Google Assistant of their smart TVs. They were then presented with an exciting mission video as their invitation to watch the show.
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