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Turn Everything Upside Down - Coca-Cola India Pvt Ltd - Thums Up MP4 1m:30s
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Turn Everything Upside Down - Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India

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Turn Everything Upside Down - Thums Up - Coca-Cola India Pvt Ltd

Baby Blue Elephant

Entry Title: Turn Everything Upside Down
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant Company: Ogilvy India
Title: Turn everything upside down - Olympics
Title: Turn everything upside down - Bajrang
Title: Turn everything upside down - Manu
Title: Turn everything upside down - Jaspreet
Title: Turn everything upside down - Siraj
Description: Today, the CEOS of the top leading MNCs are Indians. But what else do they have in common? They all come from the small towns in India with limited means, and they all successfully challenged every naysayer in their life and turned their life around. And this is the mood of India. Thums Up, a strong Indian Coca-Cola brand, the voice of the youth of India, decided to fire up this thirst. By turning our iconic thums up logo, thums down. A thums down to every obstacle, every naysayer. Giving India a new symbol for this new attitude. We called it hashtag #PalatDe. That means turn everything upside-down. And made it a war cry for this movement. We partnered with the 2020 Olympics to launch this expression. 90% of Olympians come from rural towns across India. We became their voice of showing thumbs down to the naysayers.
English Translation: “Turn everything upside down – Olympics”

Those who say
BAJRANG … learn a thing or two from your dad.
Try your luck at something else, LAD.
Turn them upside down.

Those who say
MANU … a gun isn’t a plaything,
For delicate little darlings.
Turn them upside down.

Those who say
VIKAS…tap out while you can.
You’re not made for this, man.
Turn them upside down.

Those who say
Look here’s the deal,
It’s only a real team, when there are 11 on the field.
Turn them upside down

Those who say
I’ll make you a bet,
You’ll come back without a medal around your neck.
Turn them upside down.

BECAUSE THAT’S WHAT THUNDER DOES.
TURNS EVERYTHING UPSIDE DOWN

AT THE TOKYO OLYMPICS 2020,
TURN AROUND THE WAY THE WORLD WILL LOOK AT INDIA.

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“Turn everything upside down – Bajrang”

Please call the teacher.

Sir, someone is here to meet you.

Go inside.

Greetings, Sir.

The kid wants to be a wrestler.

Hahaha.. you don’t just become a wrestler by donning a loincloth

Let’s go Bajrang

Those who say,
“You ain’t got it, mate.
Get over it before you break”.

Turn them upside down.

Every sneering smile.
Every childhood jibe.
The mockers on the side of the road.
The naggers who want what they were owed.

Grab ‘em
by their high and mighty pride
and
turn them all upside down.

Because that’s what thunder does…turns everything upside down.

Thums Up
Taste the thunder

---------------------------

“Turn everything upside down – Manu”

Manu!

Coming Dad.

Hello Aunty !

She has won a medal.

Really?

In shooting.

But Manu, my dead,
Guns are meant for girls, are they?
Those who say,
“A gun isn’t a plaything
for delicate little darlings”.

Turn them upside-down

The ones who pointed fingers and yelled,
“This is serious sport. You can’t play it in a skirt”.
The ones who whispered with a snigger,
every time you pulled the trigger.

Here’s your shot,
take the whole sorry lot and
turn them upside-down.

Because that’s what thunder does…turns everything upside down.


Thums Up
Taste the thunder
------------
“Turn everything upside down – Jaspreet”

Jaspreet is doing well, right?
Yeah, he’s doing fine.
Will he be able to become a fast bowler?
Madame, with such a short run up,
the chances of him becoming a fast bowler are very low.

Those who say you won’t be able to pick up the pace.

Turn them upside down.

Your short run up will come in your way.
All those who say, you’re on the wrong path.
Your smiling face, will knock out your own wicket.

Whom will you scare?
Go!
With your Yorker, turn all the chatter upside down.

Thums Up
Because that’s what thunder does, Turns everything upside down.

---------------------------
“Turn everything upside down – Siraj”


Siraj!

I got you a new ball.

Dad! I will be the fastest bowler.

Have you ever seen a rickshaw fly like a plane?



Those who say you don’t get it.

This is beyond your limits.

Turn them upside-down.


Those who mocked you and showed you down.

Those you told you that you’ll never fly.

Those who told you to go back where you came from.

Go!

With just one delivery
Turn everyone’s commentary upside down.

Company Credits: Ogilvy India
Company Credits: Good Morning Films
Individual Credits: Kainaz Karmakar - Chief Creative Officer, India
Individual Credits: Sukesh Nayak - Chief Creative Officer, India
Individual Credits: Harshad Rajadyaksha - Chief Creative Officer, India
Individual Credits: Ritu Sharda - Chief Creative Officer
Individual Credits: Hephzibah Pathak - Vice Chairperson & Chief Client Officer, India
Individual Credits: Prem Narayan - Chief Strategy Officer, Ogilvy India
Individual Credits: Shailender Mahajan - Group Creative Director
Individual Credits: Kingshuk Dey - Sr. Creative Director
Individual Credits: Rishi Pande - Creative Director
Individual Credits: Vishal Yadav - Associate Creative Director
Individual Credits: Preeti Koul Chaudhry - Sr Creative Director
Individual Credits: Vikrant Bisht - Associate Creative Director
Individual Credits: Surbhi Rathee - Sr. Art Director
Individual Credits: Srikanta Behera - Associate Creative Director
Individual Credits: Rohitash Srivastava - Head of Strategic Planning, OgilvyIndia (North)
Individual Credits: Pritish Mukherjee - Sr. Planning Director
Individual Credits: Atif Rahman - Executive Vice President
Individual Credits: Priyanka Walia - Vice President
Individual Credits: Rohit Sachdev - Account Director
Individual Credits: Saumya Sahni - Senior Account Executive
Individual Credits: Tarni Mani Sharma - Account Executive
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