Kyoorius Advertising Awards
Film
TV & Cinema > More Than 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > More Than 60 Seconds)
JPG
MP4
1m:30s
Turn Everything Upside Down - Olympics
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India
Blue Elephant
| Entry Title: | Turn Everything Upside Down - Olympics |
|---|---|
| Brand: | Thums Up |
| Client: | Coca-Cola India Pvt Ltd |
| Entrant Company: | Ogilvy India |
| Description: | Today, the CEOS of the top leading MNCs are Indians. But what else do they have in common? They all come from the small towns in India with limited means, and they all successfully challenged every naysayer in their life and turned their life around. And this is the mood of India. Thums Up, a strong Indian Coca-Cola brand, the voice of the youth of India, decided to fire up this thirst. By turning our iconic thums up logo, thums down. A thums down to every obstacle, every naysayer. Giving India a new symbol for this new attitude. We called it hashtag #PalatDe. That means turn everything upside-down. And made it a war cry for this movement. We partnered with the 2020 Olympics to launch this expression. 90% of Olympians come from rural towns across India. We became their voice of showing thumbs down to the naysayers. |
| English Translation: | “Turn everything upside down – Olympics” Those who say BAJRANG … learn a thing or two from your dad. Try your luck at something else, LAD. Turn them upside down. Those who say MANU … a gun isn’t a plaything, For delicate little darlings. Turn them upside down. Those who say VIKAS…tap out while you can. You’re not made for this, man. Turn them upside down. Those who say Look here’s the deal, It’s only a real team, when there are 11 on the field. Turn them upside down Those who say I’ll make you a bet, You’ll come back without a medal around your neck. Turn them upside down. BECAUSE THAT’S WHAT THUNDER DOES. TURNS EVERYTHING UPSIDE DOWN AT THE TOKYO OLYMPICS 2020, TURN AROUND THE WAY THE WORLD WILL LOOK AT INDIA. |
| Company Credits: | Ogilvy India |
| Company Credits: | Good Morning Films |
| Individual Credits: | Kainaz Karmakar - Chief Creative Officer, India |
| Individual Credits: | Sukesh Nayak - Chief Creative Officer, India |
| Individual Credits: | Harshad Rajadyaksha - Chief Creative Officer, India |
| Individual Credits: | Ritu Sharda - Chief Creative Officer |
| Individual Credits: | Hephzibah Pathak - Vice Chairperson & Chief Client Officer, India |
| Individual Credits: | Prem Narayan - Chief Strategy Officer, Ogilvy India |
| Individual Credits: | Shailender Mahajan - Group Creative Director |
| Individual Credits: | Kingshuk Dey - Sr. Creative Director |
| Individual Credits: | Rishi Pande - Creative Director |
| Individual Credits: | Vishal Yadav - Associate Creative Director |
| Individual Credits: | Preeti Koul Chaudhry - Sr Creative Director |
| Individual Credits: | Vikrant Bisht - Associate Creative Director |
| Individual Credits: | Surbhi Rathee - Sr. Art Director |
| Individual Credits: | Srikanta Behera - Associate Creative Director |
| Individual Credits: | Rohitash Srivastava - Head of Strategic Planning, OgilvyIndia (North) |
| Individual Credits: | Pritish Mukherjee - Sr. Planning Director |
| Individual Credits: | Atif Rahman - Executive Vice President |
| Individual Credits: | Priyanka Walia - Vice President |
| Individual Credits: | Rohit Sachdev - Account Director |
| Individual Credits: | Saumya Sahni - Senior Account Executive |
| Individual Credits: | Tarni Mani Sharma - Account Executive |
