KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

The Legacy Project - Indian Handcrafted Textiles - Pernod Ricard India Pvt Ltd - 100 Pipers JPG
The Legacy Project - Indian Handcrafted Textiles - Pernod Ricard India Pvt Ltd - 100 Pipers MOV 1m:59s

The Legacy Project - Indian Handcrafted Textiles - 100 Pipers
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India

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The Legacy Project - Indian Handcrafted Textiles - 100 Pipers - Pernod Ricard India Pvt Ltd

Baby Blue Elephant

Entry Title: The Legacy Project - Indian Handcrafted Textiles
Brand: 100 Pipers
Client: Pernod Ricard India Pvt Ltd
Entrant Company: Ogilvy India
Description: Indian textile art forms are centuries old. But a once flourishing handcraft business has fallen prey to mass-produced machine-made textiles, pushing them to the verge of extinction. 100 Pipers wanted to release a series of Limited-Edition Packaging based on the brand’s philosophy, 'Be Remembered for Good'. Six endangered textile folk art forms were created on a canvas that was originally flat and then art directed onto a cylindrical packaging. Six artists created these six pieces with goodness as the theme, based on the brand’s philosophy – Be Remembered for Good. They were created to accommodate all the other elements on the packaging, keeping the subject in the centre. Each artwork had a title along with a QR code and write-up. Even with all the elements, they were created so the artwork comes to life. Liquor stores were transformed into handloom emporiums as India’s rich textile heritage was put on display.
Company Credits: Ogilvy India
Company Credits: Vikas Maurya Films
Company Credits: Gameplan
Individual Credits: Kainaz Karmakar - Chief Creative Officer, India
Individual Credits: Sukesh Nayak - Chief Creative Officer, India
Individual Credits: Harshad Rajadyaksha - Chief Creative Officer, India
Individual Credits: Ritu Sharda - Chief Creative Officer
Individual Credits: Nitin Srivastava - Head of Design
Individual Credits: Nitin Srivastava - Executive Creative Director
Individual Credits: Reynold Nalin Anthony - Creative Director
Individual Credits: Sheehij Kaul - Creative Director
Individual Credits: Nitin Srivastava - Design Director
Individual Credits: Nitin Srivastava - Designer
Individual Credits: Reynold Nalin Anthony - Copy Writer
Individual Credits: Nitin Srivastava - Art Director
Individual Credits: Sheehij Kaul - Art Director
Individual Credits: Sajeev Manikoth Renjan - Art Director
Individual Credits: Harmeet Singh - Art Director
Individual Credits: Ashwani Sinha - Sr. Vice President-Planning
Individual Credits: Karishma Begani - Account Director
Individual Credits: Kartik Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd.
Individual Credits: Ishwindar Singh - GM - Marketing, Pernod Ricard India Pvt. Ltd.
Individual Credits: Anuja Gulati - Senior Brand Manager, Pernod Ricard India Pvt. Ltd.
Individual Credits: Rasneet Kaur - Category Head, Pernod Ricard India Pvt. Ltd.
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