Kyoorius Advertising Awards
Public Service Announcements
Radio & Audio
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Radio & Audio)
Brand: Concern India Foundation
Client: Concern India Foundation
Entrant: Ogilvy India
Baby Blue Elephant
|Concern India Foundation
|Concern India Foundation
|Concern India had set up Covid vaccination camps all over Bangalore. These camps hardly saw any people because of the fears surrounding vaccination.
We needed an appeal that reached directly to people’s hearts.
Indian temples and mosques have loudspeakers that broadcast prayers and holy teachings. We weaved vaccination messages into these holy teachings. These were broadcasted on the speakers in temples and mosques, in the voice of the spiritual leaders.
The God-loving people of India stopped and heard every word.
We also turned temples and mosques in Bangalore into vaccination camps. The vaccination turnout increased 6X.
In Bhagavadgita, What advise did Sri Krishna give to Arjuna.
Hey Arjuna. because of fear, don't become weak and do not fail to do your duties.
If fear engulfs you. you will not understand your duties and dharma.
The fear of Covid Vaccine is also like this.
This fear in you is the obstruction to gain more benefit.
Please follow your duties. Protect yourselves.
And take care of the society.
Without fear take the vaccine.
Make your decision for the covid vaccine.
Next Friday, December 24th. Get Free first vaccine dose or second vaccine dose in our Gayathri Devi temple.
Walk on the path of truth.
Om Namaha Shivaya. Om Namo Narayanaya.
The most auspicious blessing in the universe is ‘heaven’.
And who is it for? humans.
ladies and gentlemen, this is an irrefutable argument that
humans are the greatest creation of Allah
That’s why it is bestowed upon Muslims especially
that Oh Muslims, “whoever saves a life
It is as though he has saved the life of all mankind”
And today Allah’s greatest creation is in danger
Humanity is in danger
The dangers of Corona
People’s refusal to vaccines
Giving in to baseless rumors for no reason
But today we have gotten an opportunity save lives
Not just ours, but humanity’s life!
The bounty of reward is limitless
Spread this to as many people as you can
stay away from rumors. save lives. get vaccinated.
If you have already had one dose then don’t procrastinate taking the second dose.
By the mercy and grace of God
free vaccination camp has been set up at
With your adhaar card, come on the 10th of December to
The charitable medical center of
Haji Sir Ismail Sait Mosque
To know more call on 8618939022
Let’s pray for Allah to forgive all our sins and have mercy on us all
|Kainaz Karmakar, Chief Creative Officer - India
|Harshad Rajadhyaksha, Chief Creative Officer - India
|Sukesh Nayak, Chief Creative Officer - India
|Mahesh Gharat, Chief Creative Officer - South India
|Kiran Anthony, Chief Creative Officer - South India
|Nilay Moonje - Group Creative Director
|Imran Imamuddin, Creative Controller - Copywriter
|Sameer Gupta, Creative Director - Art Direction
|Syamkumar S, Creative Controller - Art Direction
|M Harsha, Art Director - Art Adaptations
|Souvik Banerjee, Creative Director - Copywriting
|Tithi Ghosh, Managing Partner - Account Management, Servicing Lead