Kyoorius Advertising Awards
Public Service Announcements

Divine Voice
Brand: Concern India Foundation
Client: Concern India Foundation
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	Divine Voice
Brand:	Concern India Foundation
Client:	Concern India Foundation
Entrant Company:	Ogilvy India
Description:	Concern India had set up Covid vaccination camps all over Bangalore. These camps hardly saw any people because of the fears surrounding vaccination. We needed an appeal that reached directly to people’s hearts. Indian temples and mosques have loudspeakers that broadcast prayers and holy teachings. We weaved vaccination messages into these holy teachings. These were broadcasted on the speakers in temples and mosques, in the voice of the spiritual leaders. The God-loving people of India stopped and heard every word. We also turned temples and mosques in Bangalore into vaccination camps. The vaccination turnout increased 6X.
English Translation:	Temple Announcement In Bhagavadgita, What advise did Sri Krishna give to Arjuna. Hey Arjuna. because of fear, don't become weak and do not fail to do your duties. If fear engulfs you. you will not understand your duties and dharma. The fear of Covid Vaccine is also like this. This fear in you is the obstruction to gain more benefit. Please follow your duties. Protect yourselves. And take care of the society. Without fear take the vaccine. Make your decision for the covid vaccine. Next Friday, December 24th. Get Free first vaccine dose or second vaccine dose in our Gayathri Devi temple. Walk on the path of truth. Om Namaha Shivaya. Om Namo Narayanaya. Mosque Announcement The most auspicious blessing in the universe is ‘heaven’. And who is it for? humans. ladies and gentlemen, this is an irrefutable argument that humans are the greatest creation of Allah That’s why it is bestowed upon Muslims especially that Oh Muslims, “whoever saves a life It is as though he has saved the life of all mankind” And today Allah’s greatest creation is in danger Humanity is in danger The dangers of Corona People’s refusal to vaccines Giving in to baseless rumors for no reason But today we have gotten an opportunity save lives Not just ours, but humanity’s life! The bounty of reward is limitless Spread this to as many people as you can stay away from rumors. save lives. get vaccinated. If you have already had one dose then don’t procrastinate taking the second dose. By the mercy and grace of God free vaccination camp has been set up at With your adhaar card, come on the 10th of December to The charitable medical center of Haji Sir Ismail Sait Mosque To know more call on 8618939022 Let’s pray for Allah to forgive all our sins and have mercy on us all Amen.
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar, Chief Creative Officer - India
Individual Credits:	Harshad Rajadhyaksha, Chief Creative Officer - India
Individual Credits:	Sukesh Nayak, Chief Creative Officer - India
Individual Credits:	Mahesh Gharat, Chief Creative Officer - South India
Individual Credits:	Kiran Anthony, Chief Creative Officer - South India
Individual Credits:	Nilay Moonje - Group Creative Director
Individual Credits:	Imran Imamuddin, Creative Controller - Copywriter
Individual Credits:	Sameer Gupta, Creative Director - Art Direction
Individual Credits:	Syamkumar S, Creative Controller - Art Direction
Individual Credits:	M Harsha, Art Director - Art Adaptations
Individual Credits:	Souvik Banerjee, Creative Director - Copywriting
Individual Credits:	Tithi Ghosh, Managing Partner - Account Management, Servicing Lead