KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Experience & Activation)

Divine Voice - Concern India Foundation - Concern India Foundation JPG
Divine Voice - Concern India Foundation - Concern India Foundation MP4 2m:00s

Divine Voice - Concern India Foundation
Client: Concern India Foundation
Entrant: Ogilvy India

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Divine Voice - Concern India Foundation - Concern India Foundation

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Entry Title: Divine Voice
Brand: Concern India Foundation
Client: Concern India Foundation
Entrant Company: Ogilvy India
Description: Concern India had set up Covid vaccination camps all over Bangalore. These camps hardly saw any people because of the fears surrounding vaccination.
We needed an appeal that reached directly to people’s hearts.
Indian temples and mosques have loudspeakers that broadcast prayers and holy teachings. We weaved vaccination messages into these holy teachings. These were broadcasted on the speakers in temples and mosques, in the voice of the spiritual leaders.
The God-loving people of India stopped and heard every word.
We also turned temples and mosques in Bangalore into vaccination camps. The vaccination turnout increased 6X.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar, Chief Creative Officer - India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer - India
Individual Credits: Sukesh Nayak, Chief Creative Officer - India
Individual Credits: Mahesh Gharat, Chief Creative Officer - South India
Individual Credits: Kiran Anthony, Chief Creative Officer - South India
Individual Credits: Nilay Moonje - Group Creative Director
Individual Credits: Imran Imamuddin, Creative Controller - Copywriter
Individual Credits: Sameer Gupta, Creative Director - Art Direction
Individual Credits: Syamkumar S, Creative Controller - Art Direction
Individual Credits: M Harsha, Art Director - Art Adaptations
Individual Credits: Souvik Banerjee, Creative Director - Copywriting
Individual Credits: Tithi Ghosh, Managing Partner - Account Management, Servicing Lead
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