Kyoorius Advertising Awards
Public Service Announcements
Experience & Activation
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Experience & Activation)
Divine Voice - Concern India Foundation
Client: Concern India Foundation
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||Divine Voice|
|Brand:||Concern India Foundation|
|Client:||Concern India Foundation|
|Entrant Company:||Ogilvy India|
|Description:||Concern India had set up Covid vaccination camps all over Bangalore. These camps hardly saw any people because of the fears surrounding vaccination.
We needed an appeal that reached directly to people’s hearts.
Indian temples and mosques have loudspeakers that broadcast prayers and holy teachings. We weaved vaccination messages into these holy teachings. These were broadcasted on the speakers in temples and mosques, in the voice of the spiritual leaders.
The God-loving people of India stopped and heard every word.
We also turned temples and mosques in Bangalore into vaccination camps. The vaccination turnout increased 6X.
|Company Credits:||Ogilvy India|
|Individual Credits:||Kainaz Karmakar, Chief Creative Officer - India|
|Individual Credits:||Harshad Rajadhyaksha, Chief Creative Officer - India|
|Individual Credits:||Sukesh Nayak, Chief Creative Officer - India|
|Individual Credits:||Mahesh Gharat, Chief Creative Officer - South India|
|Individual Credits:||Kiran Anthony, Chief Creative Officer - South India|
|Individual Credits:||Nilay Moonje - Group Creative Director|
|Individual Credits:||Imran Imamuddin, Creative Controller - Copywriter|
|Individual Credits:||Sameer Gupta, Creative Director - Art Direction|
|Individual Credits:||Syamkumar S, Creative Controller - Art Direction|
|Individual Credits:||M Harsha, Art Director - Art Adaptations|
|Individual Credits:||Souvik Banerjee, Creative Director - Copywriting|
|Individual Credits:||Tithi Ghosh, Managing Partner - Account Management, Servicing Lead|