Kyoorius Advertising Awards
Topical Advertising
Integrated Campaign
KYOORIUS ADVERTISING AWARDS - Topical Advertising (Integrated Campaign)
JPG
MP4
1m:59s
Valentine’s Day Alibi
Brand: Cadbury 5 Star
Client: Mondelēz India
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Valentine’s Day Alibi |
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Brand: | Cadbury 5 Star |
Client: | Mondelēz India |
Entrant Company: | Ogilvy India |
Description: | Valentine's day can be a real drag for single people, but there’s finally a way to escape it all. Cadbury 5 Star surprised the country by taking over an island, renaming it "my cousin's wedding”, and giving everyone a fool-proof alibi to escape the mush. When asked about your V-Day plans, you can now say "I'm going to my cousin's wedding" and technically, you wouldn’t be lying. Refugees fleeing the V-day mush can now spend the dreaded day all alone, doing nothing on a remote island. Participants could ‘bid’ for the island by scanning the QR code of the wrapper. We took the craziness even further by building an embassy for this new refugee nation, complete with a flag, emblem, and immigration formalities. We took on other chocolate brands by cleverly hijacking outdoor sites with our unusual message. 98,000 people signed up to flee to the island, and the campaign generated 763 million impressions and earned media worth over $150,000. |
Company Credits: | Ogilvy India |
Company Credits: | Wavemaker |
Individual Credits: | Sukesh Nayak, Chief Creative Officer |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer |
Individual Credits: | Karunasagar Sridharan, Group Creative Director |
Individual Credits: | Karunasagar Sridharan, Copywriter |
Individual Credits: | Jugal Joseph, Copywriter |
Individual Credits: | Nishigandh Dhende, Art Director |
Individual Credits: | Kaustubh Basankar, Art Director |
Individual Credits: | Beenu Kurup, Senior Vice President |
Individual Credits: | Priya Thakkar, Account Management |
Individual Credits: | Abhijeet Nirban, Account Management |
Individual Credits: | Vini Dedhia, Account Management |