Kyoorius Advertising Awards
TV & Cinema > 30 to 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > 30 to 60 Seconds)
Client: Jaquar & Company Pvt Ltd
Entrant: Enormous Brands LLP
|Jaquar & Company Pvt Ltd
|Enormous Brands LLP
|Jaquar has been India’s leading premium bathware brand. So much so, that it’s goodwill in this category makes it difficult for consumers to register that it also deals in premium lights. Jaquar’s IPL campaign takes a unique and hilarious cut to tackle this while keeping audiences hooked to the very last second. The three films play on consumer perception and portray a surreal world where bath products can be seen being installed in the most unlikely places. As the confusion clears, the lighting products are introduced in a glorious manner, which makes the ads even more memorable.
Man 1 : Hey what's going on out here...
Man 2: We're installing Jaquar
Man 1: Jaquar?
Man2: Sir..we're installing jaquar lights
Man 1: Oh
VO: India's leading bath appliance company now also into light
|JAQUAR AND COMPANY PRIVATE LIMITED