Kyoorius Advertising Awards
TV & Cinema > More Than 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > More Than 60 Seconds)
Wear Your Taunt - Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||Wear Your Taunt|
|Client:||Coca-Cola India Pvt Ltd|
|Entrant Company:||Ogilvy India|
|Description:||Disabled people in India grow up hearing taunts every day. Even world class athletes are not spared. Thums Up, a heroic Indian Coca-Cola brand, that has always stood against naysayers, decided to partner the Paralympic Games, and launched hashtag #WearYourTaunt.
We spoke to the Indian Paralympic squad about what were the worst taunts they ever had to face. We then put those very taunts big and bold on their T-shirts. T shirts, they would wear during TOKYO 2020. Turning the power of these taunts from shame to inspiration.
|English Translation:||That javelin is taller than you.
How will you become a shooter on that scooter?
You’ll come…and you’ll come
you too shall come to hear,
your taunts turned into cheer.
To take my name
loud and clear.
The taunts you gave,
like medals I hold them dear
You don’t know this yet,
I’ll raise a storm on this wheelchair.
Don’t worry, you won’t miss out.
The papers will print it big and loud.
All you saw was the missing half.
But that was enough for you to mock.
You smirked and said, what will I ever do?
This half man
is going to shake the whole world.
Hey one legged guy,
you don’t try and fly.
On a single leg
I will gallop ahead.
You’ll come…and you’ll come.
you too shall come to hear, your taunts turned into cheer.
To take my name,
loud and clear.
How do you swim without flippers?
You won’t even be able to lift yourself.
You told me I have no hands, and you have two.
As if, so far I had no clue.
Now watch this guy,
turn his fortune around,
and give it back to you.
I’ll Raise a mountain
on just one leg.
And once I am done,
watching you wonder
should be a lot of fun.
I’ll Turn your taunts upside down.
Because that’s what thunder does.
Turns everything upside down.
|Company Credits:||Ogilvy India|
|Company Credits:||Good Morning Films|
|Individual Credits:||Kainaz Karmakar - Chief Creative Officer, India|
|Individual Credits:||Sukesh Nayak - Chief Creative Officer, India|
|Individual Credits:||Harshad Rajadyaksha - Chief Creative Officer, India|
|Individual Credits:||Ritu Sharda - Chief Creative Officer|
|Individual Credits:||Hephzibah Pathak - Vice Chairperson & Chief Client Officer, India|
|Individual Credits:||Prem Narayan - Chief Strategy Officer, Ogilvy India|
|Individual Credits:||Shailender Mahajan - Group Creative Director|
|Individual Credits:||Kingshuk Dey - Sr. Creative Director|
|Individual Credits:||Rishi Pande - Creative Director|
|Individual Credits:||Vishal Yadav - Associate Creative Director|
|Individual Credits:||Preeti Koul Chaudhry - Sr Creative Director|
|Individual Credits:||Vikrant Bisht - Associate Creative Director|
|Individual Credits:||Surbhi Rathee - Sr. Art Director|
|Individual Credits:||Srikanta Behera - Associate Creative Director|
|Individual Credits:||Rohitash Srivastava - Head of Strategic Planning, OgilvyIndia (North)|
|Individual Credits:||Pritish Mukherjee - Sr. Planning Director|
|Individual Credits:||Atif Rahman - Executive Vice President|
|Individual Credits:||Priyanka Walia - Vice President|
|Individual Credits:||Rohit Sachdev - Account Director|
|Individual Credits:||Saumya Sahni - Senior Account Executive|
|Individual Credits:||Tarni Mani Sharma - Account Executive|