KYOORIUS ADVERTISING AWARDS - Outdoor (Ambient & Point Of Purchase)

The Legacy Project - Indian Handcrafted Textiles - Pernod Ricard India Pvt Ltd - 100 Pipers JPG
The Legacy Project - Indian Handcrafted Textiles - Pernod Ricard India Pvt Ltd - 100 Pipers MOV 1m:59s

The Legacy Project - Indian Handcrafted Textiles - 100 Pipers
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India

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The Legacy Project - Indian Handcrafted Textiles - 100 Pipers - Pernod Ricard India Pvt Ltd

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Entry Title: The Legacy Project - Indian Handcrafted Textiles
Brand: 100 Pipers
Client: Pernod Ricard India Pvt Ltd
Entrant Company: Ogilvy India
Description: Indian textile art forms are centuries old. But a once flourishing handcraft business has fallen prey to mass-produced machine-made textiles, pushing them to the verge of extinction. 100 Pipers wanted to release a series of Limited-Edition Packaging based on the brand’s philosophy, 'Be Remembered for Good'. We turned the packaging into a unique outdoor canvas for forgotten textile arts of India and created The Legacy Project. Six artists weaved six pieces in their art form with goodness as the theme. The canisters were displayed on shelves of liquor stores and transformed the place into a handloom emporium. The 100 Pipers canisters stood out as they displayed India’s rich textile heritage that is centuries old. QR codes on canisters enhanced the customer experience by giving detailed information of all textile art forms. People could see, feel and take back home a piece of India’s textile treasure.
Company Credits: Ogilvy India
Company Credits: Vikas Maurya Films
Company Credits: Gameplan
Individual Credits: Kainaz Karmakar - Chief Creative Officer, India
Individual Credits: Sukesh Nayak - Chief Creative Officer, India
Individual Credits: Harshad Rajadyaksha - Chief Creative Officer, India
Individual Credits: Ritu Sharda - Chief Creative Officer
Individual Credits: Nitin Srivastava - Head of Design
Individual Credits: Nitin Srivastava - Executive Creative Director
Individual Credits: Reynold Nalin Anthony - Creative Director
Individual Credits: Sheehij Kaul - Creative Director
Individual Credits: Nitin Srivastava - Design Director
Individual Credits: Nitin Srivastava - Designer
Individual Credits: Reynold Nalin Anthony - Copy Writer
Individual Credits: Nitin Srivastava - Art Director
Individual Credits: Sheehij Kaul - Art Director
Individual Credits: Sajeev Manikoth Renjan - Art Director
Individual Credits: Harmeet Singh - Art Director
Individual Credits: Ashwani Sinha - Sr. Vice President-Planning
Individual Credits: Karishma Begani - Account Director
Individual Credits: Kartik Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd.
Individual Credits: Ishwindar Singh - GM - Marketing, Pernod Ricard India Pvt. Ltd.
Individual Credits: Anuja Gulati - Senior Brand Manager, Pernod Ricard India Pvt. Ltd.
Individual Credits: Rasneet Kaur - Category Head, Pernod Ricard India Pvt. Ltd.
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