Entry Title:
|
The Legacy Project - Indian Handcrafted Textiles |
Brand:
|
100 Pipers |
Client:
|
Pernod Ricard India Pvt Ltd |
Entrant Company:
|
Ogilvy India |
Description: |
Indian textile art forms are centuries old. But a once flourishing handcraft business has fallen prey to mass-produced machine-made textiles, pushing them to the verge of extinction. 100 Pipers wanted to release a series of Limited-Edition Packaging based on the brand’s philosophy, 'Be Remembered for Good'. We turned the packaging into a unique outdoor canvas for forgotten textile arts of India and created The Legacy Project. Six artists weaved six pieces in their art form with goodness as the theme. The canisters were displayed on shelves of liquor stores and transformed the place into a handloom emporium. The 100 Pipers canisters stood out as they displayed India’s rich textile heritage that is centuries old. QR codes on canisters enhanced the customer experience by giving detailed information of all textile art forms. People could see, feel and take back home a piece of India’s textile treasure. |
Company Credits: |
Ogilvy India |
Company Credits: |
Vikas Maurya Films |
Company Credits: |
Gameplan |
Individual Credits: |
Kainaz Karmakar - Chief Creative Officer, India |
Individual Credits: |
Sukesh Nayak - Chief Creative Officer, India |
Individual Credits: |
Harshad Rajadyaksha - Chief Creative Officer, India |
Individual Credits: |
Ritu Sharda - Chief Creative Officer |
Individual Credits: |
Nitin Srivastava - Head of Design |
Individual Credits: |
Nitin Srivastava - Executive Creative Director |
Individual Credits: |
Reynold Nalin Anthony - Creative Director |
Individual Credits: |
Sheehij Kaul - Creative Director |
Individual Credits: |
Nitin Srivastava - Design Director |
Individual Credits: |
Nitin Srivastava - Designer |
Individual Credits: |
Reynold Nalin Anthony - Copy Writer |
Individual Credits: |
Nitin Srivastava - Art Director |
Individual Credits: |
Sheehij Kaul - Art Director |
Individual Credits: |
Sajeev Manikoth Renjan - Art Director |
Individual Credits: |
Harmeet Singh - Art Director |
Individual Credits: |
Ashwani Sinha - Sr. Vice President-Planning |
Individual Credits: |
Karishma Begani - Account Director |
Individual Credits: |
Kartik Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd. |
Individual Credits: |
Ishwindar Singh - GM - Marketing, Pernod Ricard India Pvt. Ltd. |
Individual Credits: |
Anuja Gulati - Senior Brand Manager, Pernod Ricard India Pvt. Ltd. |
Individual Credits: |
Rasneet Kaur - Category Head, Pernod Ricard India Pvt. Ltd. |