Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Broadcast (Promos)
See You Soon: What A Shot! By Ranbir - Netflix
Client: Netflix India
Entrant: DDB Mudra Group
Baby Blue Elephant
|Entry Title:||See You Soon: What A Shot! By Ranbir|
|Entrant Company:||DDB Mudra Group|
|Description:||IPL isn’t just a sporting event, but an obsession for millions - a cultural phenomenon that makes every Indian’s heart swell with joy. And so, in its 13 year history, many brands had pumped in monies, creating iconic work to rub-off on its popularity. All except one – Netflix.
But in 2021, Netflix decided to join the parade. Netflix decided to get Ranbir Kapoor to tell India that Netflix has it all – from kids content to family entertainers to gripping thrillers. But wait. Who could possibly care about this when IPL was on? No one. That’s why - going into IPL, Netflix decided to be self-aware and admit that when IPL is on, Netflix takes a back-seat for a cricket-obsessed India – a counter-culture take on classic IPL advertising.
Our message: Dear cricket fans, Netflix has a lot to offer you, but what’s the point? You won’t pay us any attention and ours will be the most useless ads this IPL. No worries, we will be right here when the IPL season ends. See you soon!
|Company Credits:||DDB Mudra Group|
|Company Credits:||Soda Films|
|Individual Credits:||Team DDB Mudra Group|