Kyoorius Advertising Awards
Film Craft
Direction
KYOORIUS ADVERTISING AWARDS - Film Craft (Direction)


The Tale Of Two Lajjos
Brand: Project Nanhi Kali
Client: KC Mahindra Education Trust
Entrant: Good Morning

Baby Blue Elephant
Entry Title: | The Tale Of Two Lajjos |
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Brand: | Project Nanhi Kali |
Client: | KC Mahindra Education Trust |
Entrant Company: | Good Morning |
Description: | Nanhi Kali is a pan-India program, designed to support economically and socially disadvantaged girls to complete 10 years of schooling. In India, instead of being sent to school, girls are often made to help with daily household chores. Since this is part of their upbringing, girls accept it as normal. As a result, their confidence and self-worth take a huge beating and they never realize their potential. This would change if girls were sent to school. The brief was to make people understand this situation and encourage them to support Nanhi Kali. Idea The film draws parallels between two Lajjos - a young village girl and a buffalo. As the story unfolded, we see how these two have more in common than just their name. Narrated from the buffalo’s point of view, the film highlights how they both work long, hard, and selflessly for their respective families. Unless something changes, they will end up staying beasts of burden. For the girl, education is what can bring about a change because for her it is not just a human right, it is a way for her to feel human. |
Company Credits: | Good Morning Films |
Company Credits: | Ogilvy India |
Individual Credits: | Director - Afshan Shaikh |
Individual Credits: | Executive Producer - Shashanka Chaturvedi |
Individual Credits: | Executive Producer - Vikram Kalra |
Individual Credits: | Executive Producer - Robin D'Cruz |
Individual Credits: | Producer - Siddhi Bhopale |