KYOORIUS ADVERTISING AWARDS - Film Craft (Cinematography)

The Tale Of Two Lajjos - KC Mahindra Education Trust - Project Nanhi Kali JPG
The Tale Of Two Lajjos - KC Mahindra Education Trust - Project Nanhi Kali MOV 2m:20s

The Tale Of Two Lajjos - Project Nanhi Kali
Client: KC Mahindra Education Trust
Entrant: Good Morning

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The Tale Of Two Lajjos - Project Nanhi Kali - KC Mahindra Education Trust

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Entry Title: The Tale Of Two Lajjos
Brand: Project Nanhi Kali
Client: KC Mahindra Education Trust
Entrant Company: Good Morning
Description: Nanhi Kali is a pan-India program, designed to support economically and socially disadvantaged girls to complete 10 years of schooling. In India, instead of being sent to school, girls are often made to help with daily household chores. Since this is part of their upbringing, girls accept it as normal. As a result, their confidence and self-worth take a huge beating and they never realize their potential. This would change if girls were sent to school. The brief was to make people understand this situation and encourage them to support Nanhi Kali.
Idea
The film draws parallels between two Lajjos - a young village girl and a buffalo. As the story unfolded, we see how these two have more in common than just their name. Narrated from the buffalo’s point of view, the film highlights how they both work long, hard, and selflessly for their respective families. Unless something changes, they will end up staying beasts of burden. For the girl, education is what can bring about a change because for her it is not just a human right, it is a way for her to feel human.
Company Credits: Good Morning Films
Company Credits: Ogilvy India
Individual Credits: Director - Afshan Shaikh
Individual Credits: Executive Producer - Shashanka Chaturvedi
Individual Credits: Executive Producer - Vikram Kalra
Individual Credits: Executive Producer - Robin D'Cruz
Individual Credits: Producer - Siddhi Bhopale
Individual Credits: Cinematographer - Tapan Basu
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