KYOORIUS ADVERTISING AWARDS - Film Craft (Cinematography)

Toofan Wahi Hai Jo #TaanePalatDe - Coca-Cola India Pvt Ltd - Thums Up JPG
Toofan Wahi Hai Jo #TaanePalatDe - Coca-Cola India Pvt Ltd - Thums Up MP4 1m:40s

Toofan Wahi Hai Jo #TaanePalatDe - Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Good Morning

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Toofan Wahi Hai Jo #TaanePalatDe - Thums Up - Coca-Cola India Pvt Ltd

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Entry Title: Toofan Wahi Hai Jo #TaanePalatDe
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant Company: Good Morning
Description: Paralympic Campaign:
Thums up as a brand has always been about strength portrayed by the on-screen heroes. Taking ahead the same ideology a notch up, the #PalatDe campaign integrates real-life heroes/achievers like the Paralympic athletes for their resilience, strength, and inspiration showing a thums down to the naysayers and turning the very taunts into strength and an impetus to push forward. The brand took a stance of turning over the Thums up the bottle and the logo to represent thums down in face of these taunts, persevering with hard work and strength.
Company Credits: Good Morning Films
Company Credits: Ogilvy India / Gurgaon
Individual Credits: Director - Shahanka Chaturvedi
Individual Credits: Executive Producer - Vikram Kalra
Individual Credits: Executive Producer - Robin D'Cruz
Individual Credits: Cinematographer - Kavin Jagtani
Individual Credits: Cinematographer - Malay Prakash
Individual Credits: Cinematographer - Tassaduq Hussain
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