Kyoorius Advertising Awards
Film

The Tale Of Two Lajjos
Brand: Project Nanhi Kali
Client: KC Mahindra Education Trust
Entrant: Ogilvy India

Baby Blue Elephant

Entry Title:	The Tale Of Two Lajjos
Brand:	Project Nanhi Kali
Client:	KC Mahindra Education Trust
Entrant Company:	Ogilvy India
Description:	Nanhi Kali is a pan-India programme, designed to support economically and socially disadvantaged girls to complete 10 years of schooling. In India, instead of being sent to school, girls are often made to help with daily household chores. Since this is part of their upbringing, girls accept it as normal. As a result, their confidence and self-worth takes a huge beating and they never realise their potential. This would change if girls were sent to school. The brief was to make people understand this situation and encourage them to support Nanhi Kali. The film draws parallels between two Lajjos - a young village girl and a buffalo. As the story unfolded, we see how these two have more in common than just their name. Narrated from the buffalo’s point of view, the film highlights how they both work long, hard and selflessly for their respective families. Unless something changes, they will end up staying beasts of burden. For the girl, education is what can bring about a change because for her it is not just a human right, it is a way for her to feel human.
English Translation:	Subtitles are provided in the film.
Company Credits:	Ogilvy India
Company Credits:	Good Morning Films
Individual Credits:	Kainaz Karmakar, CCO India
Individual Credits:	Harshad Rajadhyaksha, CCO India
Individual Credits:	Sukesh Nayak, CCO India
Individual Credits:	Ashok Karkala, Senior Creative Director
Individual Credits:	Vinay Pawaskar, Senior Creative Director
Individual Credits:	Vanessa Dcunha, Copy Supervisor
Individual Credits:	Ria Jatakia, Art Director
Individual Credits:	Saurabh Pawar, Senior Art Director
Individual Credits:	Hirol Gandhi, President & Integrated Brand Team Leader - Account Management
Individual Credits:	Sushma Singh, Senior Vice President - Account Management
Individual Credits:	Sreshtha Basu, Group Account Manager - Account Management
Individual Credits:	Shreyoshee Gupta, Account Supervisor - Account Management
Individual Credits:	Prem Narayan, Brand Planning, CSO India
Individual Credits:	Afshan Hussain Shaikh, Director
Individual Credits:	Vikram Kalra, Executive Producer
Individual Credits:	Robin D'Cruz, Executive Producer
Individual Credits:	Siddhi Bhopale, Producer