KYOORIUS ADVERTISING AWARDS - Integrated (Integrated Campaign)

#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk JPG
#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk MP4 2m:07s

#GoodLuckGirls - Cadbury Dairy Milk
Client: Mondelēz India
Entrant: Ogilvy India

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#GoodLuckGirls - Cadbury Dairy Milk - Mondelēz India

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Entry Title: #GoodLuckGirls
Brand: Cadbury Dairy Milk
Client: Mondelēz India
Entrant Company: Ogilvy India
Description: Cadbury Dairy Milk exists to make the world a more generous place and it does this by ‘acknowledging the unacknowledged’. In this case, the unacknowledged was women’s cricket.
Historically, India has been a patriarchal society. Things are changing but not fast enough. Nowhere is this more visible than in sports. Cricket is India’s most loved sport, and though the Indian women’s cricket team is world-class and doing exceedingly well, their achievements go uncelebrated, unacknowledged.
With the upcoming international tour for the women’s team around the same time as IPL, we saw an opportunity to correct this, leading to #GoodLuckGirls, an integrated campaign. The film was released on the eve of Women’s Cricket Team leaving for their international tour, creating a strong engagement trigger. Print and digital assets followed, to keep the buzz and help melt the inequality in cricket fandom, acknowledge our women players and get people to support them.
Company Credits: Ogilvy Mumbai
Company Credits: Wavemaker India - Mumbai
Company Credits: Good Morning Films - Mumbai
Individual Credits: Piyush Pandey, Global Creative & Executive Chairman, Ogilvy
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy
Individual Credits: Tanuja Bhat, Senior Executive Creative Director, Ogilvy
Individual Credits: Siddhesh Telang, Group Creative Director, Ogilvy
Individual Credits: Swagata Banerjee, Creative Director, Copywriter, Ogilvy
Individual Credits: Samyukkta Murali, Art Director, Copywriter, Ogilvy
Individual Credits: Hephzibah Pathak, Vice Chairperson & Chief Client Officer, Ogilvy
Individual Credits: Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy
Individual Credits: Antara Suri, Senior Vice President, Ogilvy
Individual Credits: Parshuram Mendekar, Client Services Director, Ogilvy
Individual Credits: Manseerat Sethi, Account Supervisor, Ogilvy
Individual Credits: Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Individual Credits: Bhakti Malik, Vice President Planning, Ogilvy
Individual Credits: Prasidh Dalvi, Planning Director, Ogilvy
Individual Credits: Shashanka Chaturvedi, Director, Good Morning Films
Individual Credits: Robin D'Cruz, Producer, Good Morning Films
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