KYOORIUS ADVERTISING AWARDS - Topical Advertising (Digital Media)

#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk JPG
#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk MP4 2m:07s

#GoodLuckGirls - Cadbury Dairy Milk
Client: Mondelēz India
Entrant: Ogilvy India

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#GoodLuckGirls - Cadbury Dairy Milk - Mondelēz India

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Entry Title: #GoodLuckGirls
Brand: Cadbury Dairy Milk
Client: Mondelēz India
Entrant Company: Ogilvy India
Description: India has been a patriarchal society. Things are changing but not fast enough. Even in Cricket, India’s most loved sport, we see a clear skew towards men’s cricket. Unfortunately, even a world class team of Indian women cricketers is not acknowledged enough. Cadbury Dairy Milk, a brand that stands for acknowledging the unacknowledged, decided to change this conversation by bridging the wide love-gap between men’s and women’s cricket teams.
In 1994, Cadbury India had created film called Cadbury Cricket that went on to become one of India’s most iconic films. In it, a young girl danced exuberantly on a cricket ground to celebrate her boyfriend’s century.

In 2021, Cadbury reimagined this ad with a powerful gender twist. Shot exactly like the earlier ad, except, this time it shows a woman cricketer batting and her boyfriend dancing crazily, celebrating her century. The film ends with #GoodLuckGirls, a resounding cheer for women across all fields.
Company Credits: Ogilvy Mumbai
Company Credits: Wavemaker India - Mumbai
Company Credits: Good Morning Films - Mumbai
Individual Credits: Piyush Pandey, Global Creative & Executive Chairman, Ogilvy
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy
Individual Credits: Tanuja Bhat, Senior Executive Creative Director, Ogilvy
Individual Credits: Siddhesh Telang, Group Creative Director, Ogilvy
Individual Credits: Swagata Banerjee, Creative Director, Copywriter, Ogilvy
Individual Credits: Samyukkta Murali, Art Director, Copywriter, Ogilvy
Individual Credits: Hephzibah Pathak, Vice Chairperson & Chief Client Officer, Ogilvy
Individual Credits: Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy
Individual Credits: Antara Suri, Senior Vice President, Ogilvy
Individual Credits: Parshuram Mendekar, Client Services Director, Ogilvy
Individual Credits: Manseerat Sethi, Account Supervisor, Ogilvy
Individual Credits: Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Individual Credits: Bhakti Malik, Vice President Planning, Ogilvy
Individual Credits: Prasidh Dalvi, Planning Director, Ogilvy
Individual Credits: Shashanka Chaturvedi, Director, Good Morning Films
Individual Credits: Robin D'Cruz, Producer, Good Morning Films
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