Kyoorius Advertising Awards
Topical Advertising

#GoodLuckGirls
Brand: Cadbury Dairy Milk
Client: Mondelēz India
Entrant: Ogilvy India

Blue Elephant

Entry Title:	#GoodLuckGirls
Brand:	Cadbury Dairy Milk
Client:	Mondelēz India
Entrant Company:	Ogilvy India
Description:	India has been a patriarchal society. Things are changing but not fast enough. Even in Cricket, India’s most loved sport, we see a clear skew towards men’s cricket. Unfortunately, even a world class team of Indian women cricketers is not acknowledged enough. Cadbury Dairy Milk, a brand that stands for acknowledging the unacknowledged, decided to change this conversation by bridging the wide love-gap between men’s and women’s cricket teams. In 1994, Cadbury India had created film called Cadbury Cricket that went on to become one of India’s most iconic films. In it, a young girl danced exuberantly on a cricket ground to celebrate her boyfriend’s century. In 2021, Cadbury reimagined this ad with a powerful gender twist. Shot exactly like the earlier ad, except, this time it shows a woman cricketer batting and her boyfriend dancing crazily, celebrating her century. The film ends with #GoodLuckGirls, a resounding cheer for women across all fields.
Company Credits:	Ogilvy Mumbai
Company Credits:	Wavemaker India - Mumbai
Company Credits:	Good Morning Films - Mumbai
Individual Credits:	Piyush Pandey, Global Creative & Executive Chairman, Ogilvy
Individual Credits:	Kainaz Karmakar, Chief Creative Officer, Ogilvy
Individual Credits:	Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Individual Credits:	Sukesh Nayak, Chief Creative Officer, Ogilvy
Individual Credits:	Tanuja Bhat, Senior Executive Creative Director, Ogilvy
Individual Credits:	Siddhesh Telang, Group Creative Director, Ogilvy
Individual Credits:	Swagata Banerjee, Creative Director, Copywriter, Ogilvy
Individual Credits:	Samyukkta Murali, Art Director, Copywriter, Ogilvy
Individual Credits:	Hephzibah Pathak, Vice Chairperson & Chief Client Officer, Ogilvy
Individual Credits:	Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy
Individual Credits:	Antara Suri, Senior Vice President, Ogilvy
Individual Credits:	Parshuram Mendekar, Client Services Director, Ogilvy
Individual Credits:	Manseerat Sethi, Account Supervisor, Ogilvy
Individual Credits:	Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Individual Credits:	Bhakti Malik, Vice President Planning, Ogilvy
Individual Credits:	Prasidh Dalvi, Planning Director, Ogilvy
Individual Credits:	Shashanka Chaturvedi, Director, Good Morning Films
Individual Credits:	Robin D'Cruz, Producer, Good Morning Films