Kyoorius Advertising Awards
Topical Advertising
Film
KYOORIUS ADVERTISING AWARDS - Topical Advertising (Film)
JPG
MP4
2m:07s
#GoodLuckGirls
Brand: Cadbury Dairy Milk
Client: Mondelēz India
Entrant: Ogilvy India
Blue Elephant
| Entry Title: | #GoodLuckGirls |
|---|---|
| Brand: | Cadbury Dairy Milk |
| Client: | Mondelēz India |
| Entrant Company: | Ogilvy India |
| Description: | Gender Switch In 1994, Cadbury Dairy Milk created a cricket film that became one of India’s most iconic films. In it, a girl dances crazily to celebrate her cricketer boyfriend’s century. We reimagined this for 2021 to get people to notice and rectify the love gap between male and female cricketers in India. We retold the same story but with a girl hitting a century and her boyfriend dancing crazily to celebrate her success. The commercial ended with #GoodLuckGirls, a message that soon became a loud cheer for women from all walks of life. The film was released on the eve of the Indian Women’s Cricket Team leaving for an international tour, creating a powerful engagement trigger. Seeing the same wild dance by a man to cheer his woman stoked nostalgia and progress in a single shot. |
| Company Credits: | Ogilvy Mumbai |
| Company Credits: | Wavemaker India - Mumbai |
| Company Credits: | Good Morning Films - Mumbai |
| Individual Credits: | Piyush Pandey, Global Creative & Executive Chairman, Ogilvy |
| Individual Credits: | Kainaz Karmakar, Chief Creative Officer, Ogilvy |
| Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy |
| Individual Credits: | Sukesh Nayak, Chief Creative Officer, Ogilvy |
| Individual Credits: | Tanuja Bhat, Senior Executive Creative Director, Ogilvy |
| Individual Credits: | Siddhesh Telang, Group Creative Director, Ogilvy |
| Individual Credits: | Swagata Banerjee, Creative Director, Copywriter, Ogilvy |
| Individual Credits: | Samyukkta Murali, Art Director, Copywriter, Ogilvy |
| Individual Credits: | Hephzibah Pathak, Vice Chairperson & Chief Client Officer, Ogilvy |
| Individual Credits: | Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy |
| Individual Credits: | Antara Suri, Senior Vice President, Ogilvy |
| Individual Credits: | Parshuram Mendekar, Client Services Director, Ogilvy |
| Individual Credits: | Manseerat Sethi, Account Supervisor, Ogilvy |
| Individual Credits: | Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy |
| Individual Credits: | Bhakti Malik, Vice President Planning, Ogilvy |
| Individual Credits: | Prasidh Dalvi, Planning Director, Ogilvy |
| Individual Credits: | Shashanka Chaturvedi, Director, Good Morning Films |
| Individual Credits: | Robin D'Cruz, Producer, Good Morning Films |
