KYOORIUS ADVERTISING AWARDS - Topical Advertising (Film)

#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk JPG
#GoodLuckGirls - Mondelēz India - Cadbury Dairy Milk MP4 2m:07s

#GoodLuckGirls - Cadbury Dairy Milk
Client: Mondelēz India
Entrant: Ogilvy India

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#GoodLuckGirls - Cadbury Dairy Milk - Mondelēz India

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Entry Title: #GoodLuckGirls
Brand: Cadbury Dairy Milk
Client: Mondelēz India
Entrant Company: Ogilvy India
Description: Gender Switch
In 1994, Cadbury Dairy Milk created a cricket film that became one of India’s most iconic films. In it, a girl dances crazily to celebrate her cricketer boyfriend’s century. We reimagined this for 2021 to get people to notice and rectify the love gap between male and female cricketers in India. We retold the same story but with a girl hitting a century and her boyfriend dancing crazily to celebrate her success.
The commercial ended with #GoodLuckGirls, a message that soon became a loud cheer for women from all walks of life. The film was released on the eve of the Indian Women’s Cricket Team leaving for an international tour, creating a powerful engagement trigger. Seeing the same wild dance by a man to cheer his woman stoked nostalgia and progress in a single shot.
Company Credits: Ogilvy Mumbai
Company Credits: Wavemaker India - Mumbai
Company Credits: Good Morning Films - Mumbai
Individual Credits: Piyush Pandey, Global Creative & Executive Chairman, Ogilvy
Individual Credits: Kainaz Karmakar, Chief Creative Officer, Ogilvy
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy
Individual Credits: Sukesh Nayak, Chief Creative Officer, Ogilvy
Individual Credits: Tanuja Bhat, Senior Executive Creative Director, Ogilvy
Individual Credits: Siddhesh Telang, Group Creative Director, Ogilvy
Individual Credits: Swagata Banerjee, Creative Director, Copywriter, Ogilvy
Individual Credits: Samyukkta Murali, Art Director, Copywriter, Ogilvy
Individual Credits: Hephzibah Pathak, Vice Chairperson & Chief Client Officer, Ogilvy
Individual Credits: Prakash Nair, Associate President & Integrated Brand Team Leader, Ogilvy
Individual Credits: Antara Suri, Senior Vice President, Ogilvy
Individual Credits: Parshuram Mendekar, Client Services Director, Ogilvy
Individual Credits: Manseerat Sethi, Account Supervisor, Ogilvy
Individual Credits: Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy
Individual Credits: Bhakti Malik, Vice President Planning, Ogilvy
Individual Credits: Prasidh Dalvi, Planning Director, Ogilvy
Individual Credits: Shashanka Chaturvedi, Director, Good Morning Films
Individual Credits: Robin D'Cruz, Producer, Good Morning Films
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