Kyoorius Media Awards
Use Of Experiential
Use Of Retail
KYOORIUS MEDIA AWARDS - Use Of Experiential (Use Of Retail)
EatQual - McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant: DDB Mudra Group
Baby Blue Elephant
|Client:||Hardcastle Restaurants Pvt Ltd|
|Entrant Company:||DDB Mudra Group|
|Description:||Everyone loves a burger. But not everyone is able to enjoy one. Millions of people around the world, with limited hand mobility, can’t eat a burger the way others can. With two able hands. Their favourite burger often strips them of their dignity and self-reliance. While some restaurants and eating joints have made feeble efforts on making physical spaces accessible for the differently abled, none of them have made the entire experience inclusive for all.
As a brand that believes in equality, we decided to change this.
On International Day of Disabled Persons, we launched EatQual. A case that’s specifically designed with the help of ergonomic experts, disability specialists, NGOs, and the differently abled community. The case holds your burger for you, so you can eat it even with one hand.
We launched a full-fledged campaign to introduce EatQual. We also organized in-store events, where customers, influencers and experts were invited to sample the case.
Already in its 3rd year, EatQual today is more than just a campaign. It’s a brand’s commitment towards making the eating experience equal for all.
|Company Credits:||DDB Mudra Group|
|Company Credits:||Mothership Productions|
|Individual Credits:||Team DDB Mudra Group|