KYOORIUS ADVERTISING AWARDS - Film Craft (Use Of Music)

Dog Insurance - Future Generali - Future Generali Insurance JPG
Dog Insurance - Future Generali - Future Generali Insurance MP4 1m:00s

Dog Insurance - Future Generali Insurance
Client: Future Generali
Entrant: Footloose Films LLP

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Dog Insurance - Future Generali Insurance - Future Generali

Baby Blue Elephant

Entry Title: Dog Insurance
Brand: Future Generali Insurance
Client: Future Generali
Entrant Company: Footloose Films LLP
Description: Future generali:

Idea: Every dog has it's day. But they do stupid things on most other days. Things by which they can hurt themselves. The idea was to show these situations most pet parents are privy to on a daily basis. To drive home the point of pet insurance, a largely new concept that most people don't consider.
Music:

This song was the first thing that came after the script was the soundtrack. We felt, it captured, what we imagine the the mindset of a dog to be, when they are going about creating the nuisance they are capable of. It also set a nice pace and mood for the film. Capturing at times the nice and frantic behavior dogs are capable of.

We went through a roster of almost 30 songs before we found this. Right from the obvious, 'who let the dogs out' to self composed ones. But when we found this one, made by some obscure artist, whose record label has also shut down, we knew right away it was the right one. Half of the pre and post production time was then spent in finding this song. And thus began a wild dog chase for a song we have all come to love as much as we do the characters of our film.
Company Credits: Footloose Films - Production House
Individual Credits: Tall Guy short Songs - Scot Ireland
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