KYOORIUS ADVERTISING AWARDS
- Film Craft
(Direction)
Palat De - Mannu Bhaker
Brand: Thums up
Client: Coca-Cola India Pvt Ltd
Entrant: Good Morning
Baby Blue Elephant
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Entry Title:
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Palat De - Mannu Bhaker |
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Brand:
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Thums up |
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Client:
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Coca-Cola India Pvt Ltd |
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Entrant Company:
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Good Morning |
| Description: |
Thums up as a brand has always been about strength portrayed by the on-screen heroes. Taking ahead the same ideology a notch up, the #PalatDe campaign integrates real-life heroes/achievers like the Olympic athletes for their resilience, strength, and inspiration showing a thums down to the naysayers. The brand took a stance of turning over the Thums up the bottle and the logo to represent thums down in face of the taunts associated with the naysayers, persevering with hard work and strength.
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| Company Credits: |
Good Morning Films |
| Company Credits: |
Ogilvy India / Gurgaon |
| Individual Credits: |
Director - Shahanka Chaturvedi |
| Individual Credits: |
Executive Producer - Vikram Kalra |
| Individual Credits: |
Executive Producer - Robin D'Cruz |
JPG
MP4
1m:30s
