KYOORIUS ADVERTISING AWARDS - Film Craft (Editing)

Palat De - Bajrang Punia - Coca-Cola India Pvt Ltd - Thums Up JPG
Palat De - Bajrang Punia - Coca-Cola India Pvt Ltd - Thums Up MP4 1m:30s

Palat De - Bajrang Punia - Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant: Good Morning

Share:
Palat De - Bajrang Punia - Thums Up - Coca-Cola India Pvt Ltd

Blue Elephant

Entry Title: Palat De - Bajrang Punia
Brand: Thums Up
Client: Coca-Cola India Pvt Ltd
Entrant Company: Good Morning
Description: Thums up as a brand has always been about strength portrayed by the on-screen heroes. Taking ahead the same ideology a notch up, the #PalatDe campaign integrates real-life heroes/achievers like the Olympic athletes for their resilience, strength, and inspiration showing a thums down to the naysayers. The brand took a stance of turning over the Thums up the bottle and the logo to represent thums down in face of the taunts associated with the naysayers, persevering with hard work and strength.
Company Credits: Good Morning Films
Company Credits: Ogilvy India / Gurgaon
Individual Credits: Director - Shashanka Chaturvedi
Individual Credits: Executive Producer - Vikram Kalra
Individual Credits: Executive Producer - Robin D'Cruz
AwardsEngine Logo