Kyoorius Advertising Awards
Industry Craft

Samajdaar Bisleri Peete Hai
Brand: Bisleri
Client: Bisleri International Pvt Ltd
Entrant: Eighty Two Point Five Communications Pvt Ltd

Baby Blue Elephant

Entry Title:	Samajdaar Bisleri Peete Hai
Brand:	Bisleri
Client:	Bisleri International Pvt Ltd
Entrant Company:	Eighty Two Point Five Communications Pvt Ltd
Title:	114 Quality Test
Title:	Bisleri with Added Minerals
Title:	10-Stage Purification
Title:	The Process of making Camel Art for Bisleri
Description:	Bisleri, the market leader in the organised bottled water category, wanted to convey the unique things that every bottle of Bisleri possesses. So, the lovable camels were called upon to spread the messages of 114 tests, Added Minerals and 10 stage purification. Things that only Bisleri follows religiously. We took inspiration from the rich heritage of the art of camel barbering that the local camel keepers have used for generations. We hired skilled camel barbers and encouraged them to create their own designs while integrating our messages. The final result was a set of beautiful pieces that were released as outdoor and also encouraged the barbers to keep this art form alive.
English Translation:	Smart people drink Bisleri. 10-Stage Purification Smart people drink Bisleri. Bisleri with Added Minerals Smart people drink Bisleri. 114 Quality Tests
Company Credits:	Client - Bisleri
Company Credits:	Eighty Point Five communications Pvt. Ltd.
Individual Credits:	Chairman and CCO: Sumanto Chattopadhyay
Individual Credits:	Executive Creative Director and Creative Head (Mumbai): Anuraag Khandelwal
Individual Credits:	Creative team: Anuraag Khandelwal, Ankur Jain, Vikrant Markal, Tiyasha Ray, Prashant Kandalkar, Pawan Pandey
Individual Credits:	Photographer: Amol Jadhav