Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Film Craft (Direction)
Master Ji - BYJU'S
Client: Think And Learn Pvt Ltd
Entrant: Think And Learn Pvt Ltd
Baby Blue Elephant
|Entry Title:||Master Ji|
|Client:||Think And Learn Pvt Ltd|
|Entrant Company:||Think And Learn Pvt Ltd|
BYJU'S is all about teachers. In fact, the EdTech company is named after one. In the post-pandemic world, online classes was the buzz word. The plight of children and parents made headlines as they struggled to adapt to online teaching. But teachers' struggle went unnoticed. The changes they had to face. The things they had to learn and unlearn.
BYJU'S is an EdTech brand that is fast replacing tuitions and private coaching. This has led to many teachers losing on additional income. Teachers see BYJU'S in negative light and consider it as a brand working against them.
Create a positive brand image in the teacher community
Create Brand Love among primary audience - Students and their parents
In tune with our objectives of creating a positive brand image among teachers, students and their parents, we decided to showcase a story that no one was talking about.
BYJU'S is an online education platform and it understands the challenges of online the most. When the pandemic forced the schools to move online, everyone struggled - teachers, students, parents and schools. While people and media voiced the struggles of parents and students, teachers's struggles went mostly unnoticed.
We decided to show the struggles of our teachers. We adopted an honest, indie approach towards storytelling and created a short film depicting the life of a biology teacher, Tyagi Sir. His continuous struggles with technology, and resulting helplessness forces him to quit just like thousands of teachers out there.
The film opened Indians' eyes and changed their perspective on online teaching. It created a positive buzz for teachers and ultimately for BYJU'S.
|Company Credits:||Dora Digs|
|Individual Credits:||Divya Gokulnath|
|Individual Credits:||Vineet Singh|
|Individual Credits:||Vishal Sagar|
|Individual Credits:||Hitesh Theodore|
|Individual Credits:||Aditya Jarial|
|Individual Credits:||Nidhi Daiya|
|Individual Credits:||Aakriti Kaul|
|Individual Credits:||Akshay Shah|
|Individual Credits:||Muskan Singhal|
|Individual Credits:||Sameer Sharma|
|Individual Credits:||Sneha Khanwalkar|