Kyoorius Advertising Awards
Film Craft

Master Ji
Brand: BYJU'S
Client: Think And Learn Pvt Ltd
Entrant: Think And Learn Pvt Ltd

Baby Blue Elephant

Entry Title:	Master Ji
Brand:	BYJU'S
Client:	Think And Learn Pvt Ltd
Entrant Company:	Think And Learn Pvt Ltd
Description:	BYJU'S is all about teachers. In fact, the EdTech company is named after one. In the post-pandemic world, online classes was the buzz word. The plight of children and parents made headlines as they struggled to adapt to online teaching. But teachers' struggle went unnoticed. The changes they had to face. The things they had to learn and unlearn. BRIEF BYJU'S is an EdTech brand that is fast replacing tuitions and private coaching. This has led to many teachers losing on additional income. Teachers see BYJU'S in negative light and consider it as a brand working against them. OBJECTIVES Create a positive brand image in the teacher community Create Brand Love among primary audience - Students and their parents In tune with our objectives of creating a positive brand image among teachers, students and their parents, we decided to showcase a story that no one was talking about. BYJU'S is an online education platform and it understands the challenges of online the most. When the pandemic forced the schools to move online, everyone struggled - teachers, students, parents and schools. While people and media voiced the struggles of parents and students, teachers's struggles went mostly unnoticed. We decided to show the struggles of our teachers. We adopted an honest, indie approach towards storytelling and created a short film depicting the life of a biology teacher, Tyagi Sir. His continuous struggles with technology, and resulting helplessness forces him to quit just like thousands of teachers out there. The film opened Indians' eyes and changed their perspective on online teaching. It created a positive buzz for teachers and ultimately for BYJU'S.
Company Credits:	BYJU'S
Company Credits:	Dora Digs
Individual Credits:	Divya Gokulnath
Individual Credits:	Vineet Singh
Individual Credits:	Vishal Sagar
Individual Credits:	Hitesh Theodore
Individual Credits:	Aditya Jarial
Individual Credits:	Nidhi Daiya
Individual Credits:	Aakriti Kaul
Individual Credits:	Akshay Shah
Individual Credits:	Muskan Singhal
Individual Credits:	Sameer Sharma
Individual Credits:	Sneha Khanwalkar