Kyoorius Advertising Awards
Public Service Announcements
Branded Content
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Branded Content)
JPG
MP4
3m:16s
It's Just A Period - Daughter's Day
Brand: Stayfree
Client: Johnson & Johnson India
Entrant: DDB Mudra Group
Baby Blue Elephant
Entry Title: | It's Just A Period - Daughter's Day |
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Brand: | Stayfree |
Client: | Johnson & Johnson India |
Entrant Company: | DDB Mudra Group |
Description: | In India, girls spend a lifetime making periods invisible, hiding in shame and coping in silence. But where does it all start? It starts with the girl seeing only her mother talk to her about periods in hushed tones; fathers looking the other way at the mere mention of the subject. It starts with girls learning that they need to hide their periods from men. Stayfree understood that normalising periods would remain unattainable if men are excluded. Because if men could be a part of the conversation, there would be no reason left to hide periods. So the idea was to get fathers and daughters to have their first-ever conversation about periods. But instead of convincing them to talk about it, we tricked them into it. By creating a scenario where they could come and audition for an ad, not knowing it was for Stayfree. |
English Translation: | Subtitles are included in the media uploaded. |
Company Credits: | DDB Mudra Group |
Individual Credits: | Rahul Matthew - Chief Creative Officer |
Individual Credits: | Pallavi Chakravarti - Creative Head-West |
Individual Credits: | Vinay Singh - Associate Creative Director(Copy) |
Individual Credits: | Tushar Sawant - Associate Creative Director(Art) |
Individual Credits: | Yashima Yadav - Group Head(Art) |
Individual Credits: | Prasad Masekar - Art Director |
Individual Credits: | Anand Murty - Strategy Head |
Individual Credits: | Sanchari Chakrabarty - Sr Strategy Director |
Individual Credits: | Shesha Shukla - Strategist |
Individual Credits: | Ketan Rambhia - Senior strategist |
Individual Credits: | Ankita Choudhary - Senior strategist |
Individual Credits: | Anurag Tandon - Managing Partner - West |
Individual Credits: | Nishant Saurabh - Head of Business Management |
Individual Credits: | Aaradhee Mehta - Vice President & Business Partner |
Individual Credits: | Megha Jaiswal - Director Brand Engagement |
Individual Credits: | Spriha Walia - Executive brand solutions |
Individual Credits: | Riddhi Mehta |